Comments on: Intel – Positioning Forward or Backwards https://prsmith.org/2013/12/13/positioning-forward-or-backwards-barcelona-fc-put-intel-inside-their-shirts-2/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:44:26 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2013/12/13/positioning-forward-or-backwards-barcelona-fc-put-intel-inside-their-shirts-2/#comment-42 Fri, 27 Jun 2014 07:50:45 +0000 https://prsmith.org/?p=477#comment-42 Re Positioning, I see e-Cig company are repositioning e-cigs as a ‘lifestyle choice for smokers’ rather than an ‘alternative method to give up smoking’. “Our biggest mistake was to call it an e-cigarette” Jacob Fuller, CEO Blue-e-cig PR week June 2014

]]> By: prsmith https://prsmith.org/2013/12/13/positioning-forward-or-backwards-barcelona-fc-put-intel-inside-their-shirts-2/#comment-41 Wed, 18 Jun 2014 09:47:28 +0000 https://prsmith.org/?p=477#comment-41 In reply to Carl Bischoff.

yes Carl as Seth Godin said ‘all markets are conversations’

]]> By: Carl Bischoff https://prsmith.org/2013/12/13/positioning-forward-or-backwards-barcelona-fc-put-intel-inside-their-shirts-2/#comment-40 Tue, 17 Jun 2014 22:48:02 +0000 https://prsmith.org/?p=477#comment-40 Logo inside the shirt that’s nuts BUT here we are talking about it, therefore it is a smart win!

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