Comments on: The Rise & Fall Of Owned & Earned But Not Paid Media – World Cup Marketing Wars? https://prsmith.org/2014/06/27/the-decline-of-owned-but-not-earned-nor-paid-media-world-cup-marketing-wars/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:41:10 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2014/06/27/the-decline-of-owned-but-not-earned-nor-paid-media-world-cup-marketing-wars/#comment-64 Thu, 20 Nov 2014 18:08:59 +0000 https://prsmith.org/?p=592#comment-64 ‘Marketers Are Wasting Resources on Facebook & Twitter’ (Forester)
They recommends turning to social networks that generate higher brand engagement, like Instagram and Pinterest. http://tinyurl.com/oxd9r89

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