Comments on: Research Driven Shock Ad Uses Magic Formula & Goes Viral https://prsmith.org/2014/08/23/research-driven-shock-ad-uses-magic-formula-goes-viral/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:38:56 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2014/08/23/research-driven-shock-ad-uses-magic-formula-goes-viral/#comment-70 Fri, 30 Jan 2015 08:52:01 +0000 https://prsmith.org/?p=664#comment-70 In reply to Wendyl.

Thanks Wendy. 4.6m views is pretty good for no budget ie media spend was spent on TV & not promoting the video on youtube. What’s really interesting/chilling is the economic value of a life and the hard ROI calculation which shows this ad was a screaming success – although it upset many viewers. Very interesting point you make re lack of engagement (shares & subscribers) however, sometimes online engagement is not the only criteria. With 4.6m views, awareness growing and speeding drivers slowing, it is considered to be a great success (& big ROI).

]]> By: Wendyl https://prsmith.org/2014/08/23/research-driven-shock-ad-uses-magic-formula-goes-viral/#comment-69 Tue, 27 Jan 2015 18:17:38 +0000 https://prsmith.org/?p=664#comment-69 Hi prsmith!

Thanks for sharing. I noticed though the youtube video you mentioned http://youtu.be/MD8BkIgp9Fo is showing only a peak of the video plays last July 2014 with no indicated nos. of share and very low page subscribers, therefore to my personal opinion this is not one of the ads that are truly went viral.

Best Regards 🙂

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