Comments on: New Analytic Tools: Age & Gender Detection

By: WhiteChek

WhiteChek — Tue, 01 Mar 2016 12:55:24 +0000

I think it’s just a matter of time before the default Google Analytics code starts automatically grabbing Gender & Age from logged in G+ users. It would be nice to eventually see a “Gender” and “Age” menu item under the Demographics tab in GA instead of having to use CustomVars for this.

By: prsmith

prsmith — Sat, 26 Sep 2015 13:48:06 +0000

In reply to Technocrab. It's funny how almost all of the new breakthroughs in marketing tools are actually going back to basic principles of marketing : 'Know Thy Customer' and an in particular age and gender.

By: Technocrab

Technocrab — Tue, 01 Sep 2015 06:59:59 +0000

Thanks for sharing this tool. And the information you have given about these tools.
And the important thing was that you described the things why and how.nicely.
It was a nice post.

By: prsmith

prsmith — Thu, 06 Aug 2015 11:37:03 +0000

Put Much More Emphasis on Demographics
Peter Drucker (2000) – just found this Drucker comment

Q: One of the seminal books that you wrote was The Age of Discontinuity. If you were to revisit that today, in this age of accelerated change, what would you write?
Drucker: I don’t know, because I haven’t read that book for 30 years. I don’t read my old books, I write new ones. But I would put much more emphasis on demographics, much more emphasis on globalization.

Interview with Peter Drucker, by James Daly, in Business 0.2 (www.business2.com) 22/08/2000

By: prsmith

prsmith — Mon, 03 Aug 2015 11:52:38 +0000

Facial Recognition App Snaptivity app delivers all photos, that you happen to be in, directly to your smartphone in real time. Discover yourself in real time photos taken by friends AND STRANGERS around you. Also it allows you to share photos with people in them, regardless of whether you know them or not. Snaptivity