Comments on: Beware: Customers See Your Competitive Advantage Differently https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:35:21 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-277 Fri, 12 Aug 2016 10:08:10 +0000 https://prsmith.org/?p=837#comment-277 In reply to natavalermth.

Many thanks. When you have selected a specific blog post, open it. Then see the right hand column where it says: ‘Subscribe to Marketing Insights
Enter your email address to receive new posts by email.’ Regards, Paul

]]> By: prsmith https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-95 Fri, 19 Feb 2016 14:11:00 +0000 https://prsmith.org/?p=837#comment-95 In reply to natavalermth.

Yes the site is temporarily disabled and being fixed. You will be able to subscribe to updates once again, very soon. Apologies for any inconvenience. Thanks for the alert.

]]> By: natavalermth https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-94 Fri, 19 Feb 2016 12:55:48 +0000 https://prsmith.org/?p=837#comment-94 Perfectly written!
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]]> By: prsmith https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-93 Thu, 15 Oct 2015 11:59:24 +0000 https://prsmith.org/?p=837#comment-93 In reply to Sarah Gracia.

Yes Sarah – empathy is a skill that many don’t have. Nurture it. In fact I just posted a really nice empathy image an quote from 100 years ago still valid today – see http://www.facebook.com/PRSmithMarketing – today and also 2 Oct post – I think you’ll like them!

]]> By: prsmith https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-92 Sat, 26 Sep 2015 13:46:22 +0000 https://prsmith.org/?p=837#comment-92 In reply to Debbie Clewes.

Thanks Debbie. Nice overlay of POP and POD.

]]> By: prsmith https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-91 Sat, 26 Sep 2015 13:44:48 +0000 https://prsmith.org/?p=837#comment-91 In reply to Sarah Gracia.

Thanks Sarah. It’s so simple really. Not sure why we don’t all do it all of the time.

]]> By: Sarah Gracia https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-90 Sat, 19 Sep 2015 06:10:01 +0000 https://prsmith.org/?p=837#comment-90 First of all thanks for sharing this article.This is really great article.I completely agree with you that customer empathy is the most important which lead to greater success personally as well as professionally.

]]> By: Debbie Clewes https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/#comment-89 Sat, 12 Sep 2015 10:53:48 +0000 https://prsmith.org/?p=837#comment-89 Hi Paul

So simple but so useful. Point A is key – and needs to be clearly linked to brand positioning as suggested helpfully by Keller’s PODs (Points of Difference) – middle circle also important as POPs (Points of Parity).

Debbie

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