Comments on: Low Cost, High Credibility But Uncontrollable – PR Horror Story https://prsmith.org/2016/07/27/low-cost-high-credibility-but-uncontrollable-pr-horror-story/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:30:48 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2016/07/27/low-cost-high-credibility-but-uncontrollable-pr-horror-story/#comment-4826 Mon, 06 Nov 2017 09:07:28 +0000 https://prsmith.org/?p=927#comment-4826 In reply to Daliangy Colina.

Yes indeed. It does, however, highlight the ‘uncontrollable’ nature of PR (compared to PPC).

]]> By: Daliangy Colina https://prsmith.org/2016/07/27/low-cost-high-credibility-but-uncontrollable-pr-horror-story/#comment-4562 Fri, 20 Oct 2017 17:25:32 +0000 https://prsmith.org/?p=927#comment-4562 Excellent post! Very clear and easy to understand how PR works. Concrete examples that show a reality that companies face daily, but with the most appropriate strategies and tactics, based on a previous situational analysis, they can recover the confidence of their different publics.

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