Comments on: GDPR Tactics Action & Control (Part 3) https://prsmith.org/2018/02/17/gdpr-tactics-action-control-part-3/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:27:43 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2018/02/17/gdpr-tactics-action-control-part-3/#comment-7146 Wed, 22 Aug 2018 10:54:41 +0000 https://prsmith.org/?p=1346#comment-7146 In reply to Andrew Staff.

Very well said Andrew. If only everyone could be as succinct and accurate as that! The only addendum I can think of is: The aim of GDPR is to ensure that personal data is stored SAFELY, & with consent ……
Would you agree?

]]> By: Andrew Staff https://prsmith.org/2018/02/17/gdpr-tactics-action-control-part-3/#comment-7145 Wed, 22 Aug 2018 09:11:45 +0000 https://prsmith.org/?p=1346#comment-7145 The aim of GDPR is to ensure that personal data is stored with consent, for a specified purpose and for a duration that is in keeping with the reason for obtaining the data in the first place.

]]> By: prsmith https://prsmith.org/2018/02/17/gdpr-tactics-action-control-part-3/#comment-6666 Fri, 25 May 2018 06:16:25 +0000 https://prsmith.org/?p=1346#comment-6666 BUSINESS CARDS…..Should I throw away all the business cards I collected?

Answer from Ed Owen, HEAD OF PROGRAMME CONTENT, THE IDM:

Business cards are such an intrinsic part of modern business that it’s almost impossible to imagine life without them.

And you don’t have to imagine business without them.

Picture yourself at a trade show, where you have collected dozens of business cards and plan to send them your brochure.

Wait. You don’t have permission. You don’t have consent.

Can you do this?

Yes you can. You do not need consent before you send individual emails.

But, you should tell the person receiving the email that you will add their contact details to your general marketing database.

Do tell them which marketing channels you will use.

Most important of all – offer them the chance to unsubscribe or opt-out but in a way that’s easy and clear to use.

No need to bin those business cards just yet…

Business Cards – Are They Covered by the GDPR? IDM 24 May 2018

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