Comments on: Artificial Influencers Use My Magic Marketing Formula (IRD) https://prsmith.org/2019/03/07/artificial-influencers-use-my-magic-marketing-formula-ird/ Founder of SOSTAC®️ Planning methodology Wed, 12 Oct 2022 12:23:25 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: prsmith https://prsmith.org/2019/03/07/artificial-influencers-use-my-magic-marketing-formula-ird/#comment-15225 Tue, 22 Dec 2020 10:53:29 +0000 https://prsmith.org/?p=1578#comment-15225 In reply to Dumontel François.

There’s plenty more of this to come, Francois. One day, I forecast all CRM (Customer Relationship Management) will initially be controlled by AI chat bots and handed over to a human if the issue escalates. We are already seeing friendly chat bots helping visitors and booking appointments with sales people in the b2b space as shown in my Marketing Comms 7th ed. I think I mention it in this 3 minute video
https://prsmith.org/2019/12/02/whats-new-in-marketing-communications-7th-ed-3-min-video/

]]> By: prsmith https://prsmith.org/2019/03/07/artificial-influencers-use-my-magic-marketing-formula-ird/#comment-15224 Tue, 22 Dec 2020 10:49:24 +0000 https://prsmith.org/?p=1578#comment-15224 In reply to Sara Kennedy.

Yes Sara a lack of ‘paid posts declaration’ or ‘paid’ indicators is primarily an ethical issue although it is also a legal one since the tax man is interested also! It would be interesting to see what happens if you made a complaint to the Advertising Standards Authority (or similar body in other countries). The problem, of course, is that other countries do not always abide by ASA.
https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
Keep in touch re your Phd as I’ll be publishing more in this area and doing some workshops & webinars on AI, Data and Creativity in 2021.

]]> By: Sara Kennedy https://prsmith.org/2019/03/07/artificial-influencers-use-my-magic-marketing-formula-ird/#comment-15214 Mon, 21 Dec 2020 21:30:38 +0000 https://prsmith.org/?p=1578#comment-15214 Delighted to see you cover this so well Paul. As you I am embarking on a Phd to get under the hood of this complex study. What strikes me and intrigues me is whilst this is visually immersive and novel, what is the genuine value delivered to brands that engage in this type of marketing. I also noted on the feed of Lil that there are very few ‘paid’ indicators but plenty of product placement so where is the line. Really enjoyed your article.

]]> By: Dumontel François https://prsmith.org/2019/03/07/artificial-influencers-use-my-magic-marketing-formula-ird/#comment-14949 Fri, 04 Dec 2020 10:07:55 +0000 https://prsmith.org/?p=1578#comment-14949 This is a real eye opener on the industry… Was totally gobsmacked by the news!

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