Next  AI Chat Fri 27 Feb 2026  1pm-1.30pm (UK time). Add it to your diary.
Join us.  Topics will be announced by Thurs  26 Feb 2026
Message me on LinkedIn if you want me to send you the agenda and unique link to each Friday’s event (and send me your email address.)

20 Feb 2026  

[] Soribel Feliz‘s Free Course (on Linkedin):
Managing AI Risks: 8 Common Mistakes to Avoid at Work

⊕ Watch 20 Feb video – the complete conversation about AI Risk.
[] Undiscovered band: Tim Hain ‘Somebody turn on a light’
[] Thanks to Reggie Johnson and Wayne Denner  and Soribel Feliz 

13 Feb 2026
[] Open AI Shuts Down GPTo Today
[] LA Law Suits Social Media
[] Should Your Business Still Be on Twitter/X?
[] Foreign Influence, AI, & Escalation of Hate
[] That Cute ChatGPT Cartoon Trend? Let’s Talk About What You’re Actually Sharing
[] Algorithms are Personal and AI  Governance is not abstract.
–  [] Free AI Governance Course – reminder
[] How Does AI See Your Brand
[] Why are Gen Z Less Cognitively Ready than Others? 
⊕ Watch 13 Feb video covering  all of the above topics being discussed.
Thanks to Reggie Johnson and Wayne Denner 
Undiscovered Band/Track:  Rich Evro Reid or just Google Rich Evro Reid!

6 Feb 2026

[] AI Safety Update
– [] Spain Banning u16s Access to Social Media
– []   Nicky Petrossi report from LA Law Suit 
[] How Disinformation Works
[] 8 Risks to Avoid in AI   (AI Governance)
[] Caution When Tracking AI Visibility
[] Ads in AI Bot Conversations
[]   12 Year Old Girl Creates solar blanket for Homeless
[] Kindness is the most powerful medicine
[] Free AI Governance Course – reminder

⊕ Watch 6 Feb video covering  all of the above topics being discussed.
Thanks to Reggie Johnson  
Undiscovered Band/Track: Cry Baby Purple:  Sometimes People hate Me

30 Jan 2026

sostac.org 
[] Update: EU v Grok Nudity App
[] More Data Collection – TikTok Just Authorised This  
[] Deleting Data Collected on WattsApp     
[] Biased Data Feed – ChatGPT Uses Grokipedia 
[] GPT Hallucination: 6 Nations Rugby  
[] Clawdot AI Warning    +  + Maltbot Warning
[] A Warning About Technology – The 99^th Day   
[] AI Suicide – Poss Most Beautiful Video Ever

⊕ Watch Fri 30 Jan video covering  all of the above topics being discussed.
Thanks to Reggie Johnson and Wayne Denner 
Undiscovered Band/Track: ‘Jordan’ by LIA

23 Jan 2026

[1] Microsoft Nervous Re AI Bubble?
– [] LLMs don’t work Conor Grennon
[] Cognitive Decline
[] Shorter Attention Spans – Netflix’s Solution
[] New META whistleblower reveals META’s Shock Research
–  [] Sara Wynne Williams Careless People Apri 2025
[] Snap settles huge addiction lawsuit. But…
[]  3 Skills in AI Era  that Young Pro’s should Focus On 
⊕ Watch Fri 23 Jan video of  all of the above topics being discussed.
Thanks to Reggie Johnson and Wayne Denner 
Undiscovered Band/Track –  Tim Hain  ‘The Children of Ukraine’

16 Jan 2026

[] Google Invites 13 Year Olds to Delete Parental Control
[] Google Using Your Emails to Train its AI?
[] Instagram Data Leak – Scammers Now Emailing Instagrammers  
[] Starmer V Musk Round 1
–   []Last week:  Grok Apology re Kids’ Sex Images = No Responsibility?
[] 3 Decisions Before Using an AI Agent
[] Rekindling Classic Apple Ads 
[] Free SOSTAC® Plans Executive Summary  (how to write the perfect plan – incl AI Advans & Disadvans) – in return for a 3 mins AI Survey
[] Undiscovered band –  Vienna by  The Phoenix River Band
Thanks to Reggie Johnson  & Amir Elion  
⊕ Watch  Fri 16 Jan 2026 video  of all the above topics being discussed. 

9 Jan 2026
[] When Robots Outnumber Us
[] Is AI Artificial Ignorance?
[] AI Misinformation Campaign Success
[] Southpark Takes Trump’s Websit & Attacks
AI & ChildSafety
[] Grok Apology re Kids’ Sex Images = No Responsibility?
[] Kids Groomed by Porn Industry + Big Tech?
[] Roblox Predators Groom Kids
[] AI Engagement = Dopamine Addiction
[] Angola’s Innovative Protective AI Law
[] AI For Good:   Helping Africa Reclaim & Grow – Just Diggit

[] AI Survey    https://form.jotform.com/253452787680064   survey
[] BBC Radio London Great Sportsmanship Moments   – sportsmanship.ie
[] Undiscovered band –  Vienna by  The Phoenix River Band
Thanks to Reggie Johnson 
⊕ Watch  Fri 9 Jan 2026 video of all the above topics being discussed.

19 Dec 2025 

[ ] Free Exec Summary SOSTAC® Plans  (+ survey)
[] Switzerland Reject Palantir 
[] META UK Sextortion Lawsuit 
[] Big Tech Killing Social Trust?  (more next year)
[] Gemini Grooms Kids to Cheat?
[] SnapChat Settings – Parental Warning
[] AI for Good – recovering damaged land  (more – next year)
[] AI Boost Critical Thinking?
[] Thinking of buying kids tech for xmas?
[] Generosity is not weakness
[] ChatGPT’s 6 New Free Training Courses
Music: Tim Hain  ‘The Children of Ukraine’
⊕ Watch Fri 19 Dec video of  all of the above topics being discussed.
Thanks to Reggie Johnson and Wayne Denner 
[]  Next Chat: Dates  Fri 9 Jan 2026

12 Dec 2025

[] Trump Stopping State AI regs
[] AI, Humanity & Human Rights –  Stuart Russell Reith Lectures     Human Rights Day
–  [] Christmas AI Bots Warning for Kids – Ad – Tim Mason et al 
[] How to Implement AI Governance: 5 Actions for This Week
[] WattsApp AI integrator – lead management
[] Focussed AI workflows work best  
[] Free SOSTAC® Plans Executive Summary
[] Xmas Show 19 Dec (last chat until Fri 9 Jan 2026)
[] Undiscovered band –  Vienna by  The Phoenix River Band
Thanks to Reggie Johnson  
⊕ Watch   Fri 12 Dec 2025  video of  all of the above topics being discussed.

5 Dec 2025

Do GPT Images damage Authenticity?

[] CEO Cuts $1.1m Salary to $70k – What Happened Next?
[] 5 Years Later $70k min wage –What Happened Next
[] Super Rich Plan to Save Themselves
[] AI Companies CEO’s Dystopian Visions
[] Overdrive v Open AI Shock   incl Child Safety
[] Our Children Are Bleeding
[] Auzzie Kids Are Safe  
[] Brazil Bans META Bots for Kids
[] Digital identity is most fragile
[] AI Xmas Ads Underestimate Authenticity & Authorship  – Coke’s Xmas ad
⊕ Watch Fri 5 Dec  video of  all of the above topics being discussed.
Thanks to Reggie Johnson and Wayne Denner 
Undiscovered Band/Track – ‘The Dark’ by Cry Baby Purple 

28 Nov 2025

An Attractive Bot – watch her engaging eye movement
[] IS AI SHAPING A FUTURE WE DIDN’T ASK FOR? 
–   How tech’s richest plan to save themselves after the apocalypse
[] META Aware of Damage but refuse to tell Congress
[] Sneaky USA Ban on AI Regs  
[] Irresistable ,Friendly and Caring & Beautiful – your AI Friend  
[] Creating AI Versions of Anyone     
[] AI Using Your Email for Training
[] Vertical AI                                                      
[] Decadence & Corruption of Today’s Elites       The Rheith Lectures 25 Nov
[] Undiscovered band –  Vienna by  The Phoenix River Band
Thanks to Reggie Johnson and Wayne Denner 
⊕ Watch  Fri 28 Nov  video of  all of the above topics being discussed.

21 Nov 2025

Marrying a digital persona

[] The 3^rd AI Device Has Landed
[] What Kind Of People Will AI Turn Us Into?
[] In a Less Dangerous AI Dystopia?
[] But Could You Find God in the App Store?
[] Or Marry a Digital Persona  (see above)
[] 7 Types of AI Adopters    
Thanks to Reggie Johnson and Wayne Denner 
⊕ Watch the video  of  all of the above topics being discussed.

14 Nov 2025

[] Pushing all-things AI = Thinking Problem?
[] Ever-Present 3^rd AI Device?– do you really want it
[] How To v How Not to get staff to adopt AI    + How To Do It Correctly:
–   Singapore Trains 150,000 Government Officers in Mandatory AI   
    –   Estee Lauder AI Accelerates Insights & NPD
[] Nvidia Expose $57B AI Error
[] How To Become Algorithmically Attractive  
[] AI for Good – recovering damaged land   (more info in the weeks to come)
[] AI for Good: Loneliness Ad – brilliant ad – all AI produced * (*see above screen grab)
[] Undiscovered band –  Vienna by  The Phoenix River Band
⊕ Watch the video of all of the above topics being discussed.
Thanks to Reggie Johnson 

7 Nov 2025

[] 6 AI Shifts Marketers Must Master
[] 5 Physical AI Robotic Trends 2026
+  Adding Ads to your Dreams   
[] 4 AI Marketing Horror Stories:  4 x $1B AI Errors  
+ Taco Bell ‘s AI -man orders 19,000 waters
[] META AI Exploits You?
[] Our Kids Drowning in an AI Tsunami    
[] AI Isn’t the threat – we are – Mo Gawdat
[] AI & Magical Musical Mushrooms  
[] NEW New York Mayor Comes Out As A Gooner  (see above)   
[] Undiscovered band –  Vienna by  The Phoenix River Band
⊕ Watch the video of all of the above topics being discussed.
Thanks to Reggie Johnson 

31 Oct 2025

[] Obscene Grokbot 
[] LinkedIn New Terms – Opt Out?
[] ChatGPT Atlas = Dominance?
[] ChatGPT Atlas: Why I’m Hitting Pause (For Now)
[] Always Ask 2 Questions – re Any Research
[] BOT Influencer Breaking Regs
[] Our Power as a Collective    
[] AI for Peace, Justice & Human Dignity 
[] Thank God for Immigrants – Freddy Mercury Ad
[] Safe Unsound – Crowd Funded Immigrant Docu Movie
Music: Tim Hain  ‘The Children of Ukraine’
Thanks to Reggie Johnson and Wayne Denner  and Daniel James Baldwin
⊕ Watch the video  of  all of the above topics being discussed.

 24 Oct 2025

[] AWS Crash – AI Coding Problem? 
[] Calls for ASI Ban
– Altman Predicts Bad AI Stuff
– California  Stops Bots
[] Sycophantic AI
– Sycophantic AI Makes Former PM Love AI
–  Sychophantic AI – south park
    – Sycophantic Adornation Fools Us All?
[] ‘If Anyone Builds It, Everyone Dies’ 
[] Safe Unsound –  World Premiere   a crowd-funded docu film about about the milk of human kindness & migrants’ struggles
[]  Quote of the Week:  ‘Everyone you meet has something to teach you’ Lauren Murrel
Music: Tim Hain  ‘The Children of Ukraine’
Thanks to Reggie Johnson
Thanks also to Northover Manor Hotel
⊕ Watch the video  of  all of the above topics being discussed.

17 Oct  2025 
Below are the links to each topic we discussed .
Plus here is the link to today’s recorded chat 17 Oct 2025.
[] ‘Epidemic of Ignorance’
[] AI Will Not Replace You – Mo Gawdat 
[] Romantic AI X: 1 in 5 highschool students (or friends) –
[] Mourning Women Say OpenAI Killed Their AI Boyfriends
[] Altman Adds More Erotica to ChatGPT
[] Child Cries As Toy Bot Says Goodbye
[] Grokipedia  
– [] Petition to make Grok safer-  Sign the Petition!
[]  ‘If Anyone Builds It, Everyone Dies’  
[] Happiness is…..
Thanks to Reggie Johnson, Wayne Denner and Alex Gibson
Music: Vienna by The Phoenix River Band   including Robert Craven

Fri 10 Oct 2025
[] Open Ai Lists Work Tasks to be Eliminated     
[] DELOITTE  AI Mega Error – Refund
[] The Religion of AI
[] AI Person-Hood – Beware
[] Suicidal Bots & Gaza
[] Petition to Stop AI Taking Over the World
[] ROI = Return On Immersion 
[] Jane Goodall’s, famous last words. –  Your are here for a reason.
[] SAFE UNSOUND documentary is Here
Thanks to  Alex Gibson, TUD.
Music: ‘Jordan’ by LIA 
Meanwhile, watch the video recording  (see end of list below) + here is the link for  each topic discussed:

Fri 3 Oct 2025 
[] AI Chatbots Create a Privacy Nightmare
[] Deep Fake Surge – Film Stars Threatened 
[] Churches Resurrect Charlie Kirk from Heavan via AI
[] Safeguarding AI – Critical Child Protection
[] Positive: Implementation problems are about mindset NOT tech
Watch the video  of  all of these items being discussed
Thanks to Reggie Johnson and Wayne Denner 
Music: ‘Jordan’ by LIA

Fri 26 Sep 2025
[] Denmark Grants Citizens Copyright of their own Like  
[] Singapore Trains 150,000 Government Officers in Mandatory AI   
[] Kids Warning – Google’s ChatBOT Goes Rogue ie Unsafe for Kids
[] Kids & Adult Warning – Avoid Intimate Relationships with Bots
[] AI and the Future of Education
[] How to Get AI to Recommend You  (part 2 steps 3& 4)  
Watch the video  of  all of these items being discussed
Thanks to Reggie Johnson and Wayne Denner 
Music: ‘Jordan’ by LIA

Fri 19 Sep 2025 
[] 95% Generative AI Projects Fail
[] AI Goes Rogue + Shadow AI
[] AI Assistants Deliver Inaccurate News  (BBC)
–  Trump v Truth   Channel 4
– Angry Algorithms
[]  AI and the Future of Education
[] Got your Meta Skills?
[] Ryder Cup VR Abuse Preparation
Thanks to: Reggie Johnson 
Tim Hain  ‘The Children of Ukraine’
Video Recording of today’s chat

Fri 12 Sep 2025
[] A Difficult but Important Kids Conversation
[] Anthropic let us down
[] Protect Your GPT Privacy
[] Protect Your Photos Privacy from Meta
[] Wise Cherokee AI Governance
[] Positive Spiritual Intelligence
[] Negative Character-AI Targets Youths with Dopamine
[] Future of Work – Critical Skills Required
[] Fully Open Swiss AI Model is Here
[] An Irish Rugby Hallucination 
Thanks to Reggie Johnson and Wayne Denner
Music: Faraz (Orcaboy) Ahmed ‘Can I be free like you?’
Video Recording of today’s chat

[] Biggest AI Problem is…….

29 AUG 2025
[] UN Makes AI History
[] X AI’s Kids Chatbot Designed to Be Explicit  

• Protect Us Video 17’ – by We Protect Global Alliance  – is essential viewing
• Protect Us Toolkit – from We Protect Global Alliance
• Nicki Reisberg’s Snapchat video

[] META STRIKES AGAIN. When will we strike back?
[] What are the social consequences of believing AI is sentient?
[] How to Get AI to Recommend You  (part 2 steps 3& 4)
[] 5 Key Take-Aways from Cannes Linkedin Creator Workshops
[] Our Wonderful AI-Aided World
[] It Just Might Be Your Last Chance to Drive
Watch the video  of  all of these items being discussed
Music: ‘Jordan’ by LIA
Thanks to Reggie Johnson and Wayne Denner

Friday 22 Aug 2025
[] META’ Truly Shocking Stance re What Its Bots Say To Children 
[] META Ethics Leak – Horrible    
[] META Caught 14 Times (in last 5 years) Doing Awful Things    
[] People v Profit AI – Dear Anthropic Team
[] How to Get AI to Recommend You
[] Critical Success Factors & SOSTAC® Plans  (Part 1)
[] Music: The Monks Kitchen ‘Snake Charmer’
[] Thanks to Reggie Johnson

Friday 15 Aug 2025
[] GPT5  Turns Advanced Reasoning Into Competitive Advantage?
[] GPT5 “I officially hate GPT-5”
[] GPT5  a Thinking Partner  v a Search Engine
[] ChatGPT 4.0 Missed Delusion + Emotional Dependency 
[] GPT Psychosis/Delusion
[] Transparency – at last
[]  AI that Stops Attention-Deficit
[] How to Get AI to Recommend You
[] Critical Success Factors & SOSTAC® Plans

8 Aug 2025
Listen to / Watch this week’s chat Fri 8 Aug 2025 30 minute video recording.
Plus here are the individual original source links for each topic discussed:
[] Musk V Bowie
[] Tech Billionaires = Corporate Dictatorship
[] Social Media Film: Can’t Look Away
[] X AI’s Kids Chatbot Designed to Be Explicit  
[] More Grok Kids Stuff
[] Grok Creates Deepfakes Of Anyone
[] AI Results Optimization (AIRO)
[] Tourism Bots NY v Dublin  

Friday 1 Aug 2025

Listen to / Watch this week’s chat Fri 1 Aug 2025.
Here’s the links to the full articles/posts/videos for each topic.

[] AI Out Of Control (Part 4)
[] Trump Weaponises AI?
[] X AI’s Kids Chatbot Designed to Be Explicit  
[] META Sued – Porn Theft & Porn Training?
[] Agentic AI Increases Prices
[] Agentic AI Risks
[] Agentic AI Blocked by Amazon
[] The Future of AI
[] Music:  Tim Hain ‘Somebody turn on a light’
[] Thanks to Reggie Johnson

Friday  25 July 2025

Here’s the link to the video recording. Plus here’s the links to more info on each item discussed.
[] AI Out of Control (Part 3)
+ Trumps AI Report
[] Grok Turns Nazi
[] Risky AI chatbots – the new ‘go to’ for kids 
[] Russia Grooms LLMs for Russian Propaganda
[] X AI’s Kids Chatbot Designed to Be Explicit  
[] Race for Dead Brand Ambassadors
[] Music: ‘Jordan’ by LIA
Sign the Petition! calling on Grok to remove “Not Safe For Work” features from this product.
+ Contact Apple!
[] Music: ‘Jordan’ by LIA
[] Thanks to Reggie Johnson and Wayne Denner

Friday  18 July 2025
Join us.  Here’s the link to the video. Plus here’s the links to more info on each item discussed.
[] AI Godfather & Nobel Prize Winner’s Spooky AI Warning
[] 2028 Election AI Prediction       – Professor Gary Marcus
[] AI Companies Will Lose Control  – Open AI Whistleblower, Steven Adler
[] Swiss Create Ethical LLM for Public Good  
[] Music: ‘Jordan’ by LIA

11 July 2025
[]  Bezos Floats Into His Own Oblivion 
[] Hidden AI Prompts Get Fake Positive ‘Academic’ Review
[]  Content Creators – Is It Worth It – As AI Grows?
[]  AI Agents Change Everything
[] AI Companies Will Lose Control 
[] How AI Can Make You Work Better
[] Music: ‘Jordan’ by LIA 
[] Thanks to Reggie Johnson

4 JULY 2025
[]  AI Labels Trigger Fear     
[]  US Senate Stops AI Regs Moratorium
[]  Barbie Chatbot Toy Warning 
[]  AI Chooses Self Survival, Blackmailing & Death
[] Zuckeberg’s Tech Sees What You See & Hears What You Hear
[]  From Dalai To Donald
[]  24 Hours Before Holly Died – She Said This
[] Music: ‘Jordan’ by LIA 
[] Thanks to Reggie Johnson and Wayne Denner

27 June 2025
[] X Rewrite The Corpus of Knowledge
[] Broligarchs Get Military Status 
[] Are Palantir War Mongerers?
[] Social Media Victims Remembrance Day (June 23)
[] NHS Anti Waste
[] Agentic AI’s Big Barrier – security (Meredith Whittaker, Signal President) Wired 28/8/ 2024
[] Blind Can See Again (Neurolink)
[] Critical Thinking Course       *
[] Agentic AI Course
[] The purpose of life?   (a 90 second video worth watching)
* Critical Thinking paper Microsoft, Cambridge UK, Carnegie Mellon Uni (Simon Au-Yong)
[] Music: ‘Jordan’ by LIA (Julia Gawlik)  
[] Thanks to Reggie Johnson andTim Bennett

20 June 2025
[] Add AI Layers to your Brain 
[] Using AI = Cognitive Debt?
[] Waiting to have kids until Neuralink is ready
[] Language & Emotion Wars
[] Euro Strategy Reduces Reliance on US Tech Giants
[] How to Perform Well in Google’s AI Search
[] Meta Says No to External Links
[] Google Veo3 Makes – History Inviting?
[] Invent Machines to Save Time but…
[] Critical Thinking free Linkedin course
[] Music: Scream When You Cry, by Parts and Spares
[] AI Summer Beach Party 23 June 2025 , London City Beach, near Waterloo Station.
[] Thanks to Reggie Johnson 

13 June 2025
[]  Ethical AI Bomb – Blows Up Big Tech’s Biggest Lie
[]  Petition:  Make Not Labelling AI Generated Media & Comms a Criminal Offence
[] Selling to Robots
[] OpenAI Whistle Blower – Found Dead  Mother calls for Investigation of Sam Altman
[] How to Perform Well in Google’s AI Search
[] ChatGPT Summarises the Big Beautiful Bill
[] Using AI To Improve Critical Thinking
[] Kindness is the new power   – an excellent animated cartoon – share it far and wide!
[] Music: The Monks Kitchen ‘Snake Charmer’
[] Thanks to Reggie Johnson 

6 June 2025
[] Ads Arrive in Googles AI Ads 
[] Future of Search    (Google)
[] Amazon AI Agents Released
[] Are You ‘Nudged’ into Behavioural Change?
[] Trump Citizen Database Sparks Surveillance Fears
[] Meet Peter Thiel 
[] Will AI Make Us Think Less

Other posts mentioned during the chat:
[] How Trump Won (a SOSTAC Analysis) – Part 1 (2017)  by PR Smith
[] Marketing Gone Wrong  – Carol Cadwalladr Famous TED Talk (2017)  Brexit Manipulated Voters – by PR Smith
[] ‘How To Stop the Broligarchs Controlling Your Life’ by PR Smith
JOIN THE PETITION:  Make a criminal offence not to label AI generated media & communication as such
[] Thanks to Reggie Johnson 
[] Music: Faraz (Orcaboy) Ahmed ‘Can I be free like you?’

The post AI , Innovation & Ethics 2026 Topics and Links appeared first on PR Smith Marketing.

Graduates from the University also observed an interesting AI insight:
‘people seem to feel more connected to machines when they can talk to them’.

SO, INSTEAD OF ASKING ‘HOW CAN AI HELP MY MUSEUM?’ (Wrong Question),
They asked ‘How can AI help our visitors?’ (Right Question)
and then they asked these even more detailed questions:
How can AI help my visitors to:
(a) engage with the museum
(b) engage with biodiversity ie the variety of life on earth/species diversity etc. (Right Question)

THE AI MAGIC
The research team thought about bringing the specimens to life through AI – in the same way that we previously explored how AI can ‘resurrect’ the dead (see ‘Will Chatbots and Avatars makes us immortal’ ). The Cambridge project enables these ‘resurrected animals’ to converse with visitors – as if the ‘specimens were still alive’.

Image: Courtesy of The University of Cambridge’s Biodiversity Museum

HOW TO SCALE-UP PERSONALIZATION (Great Question)
Firstly, the conversations can be voice – or text-based to suit all visitors.
Secondly, adding ‘Age Adaptive’ functionality (the animals adjust their tone & language to match the visitor’s age).
Thirdly, adding ‘Language Adaptive’ functionality (the animals speak in 20 languages) gives access to more visitors.

Creating an Opportunity to Connect People with Non-Human-Life  
This is phenomenal. Although the technology has existed for some time (see The July Project, PR Smith), these GPTs are now delivering a radically improved CX (Customer Experience). Sir Michael Parkinson (Britain’s favourite 1-2-1 interviewer/chat show) died last year but is being resurrected by his son as Virtually Parkinson, which enables new guests to be questioned in Parkinson’s famous relaxed style in a new celebrity interview podcast.

Meanwhile back in Cambridge, museum visitors scan the QR code which opens the chat box on their mobile phone. Visitors can then choose from 13 #specimens (including a #dodo, whale skeletons, a taxidermied red panda & a preserved cockroach) & start chatting with them.

THE VIRTUOUS CYCLE OF DATA IN AI
All the conversations are recorded with the visitors’ permission. They are then all converted to text. This is valuable data. The team and the AI’s Large Language Model will then analyse data from all of the conversations, so they learn more about:
(1) what visitors really want to know about the specimens on display
(2) how AI can help the public to better engage with nature
(3) and about the potential for AI in museums.

In AI, the ‘virtuous cycle’ refers to a positive feedback loop where data is continually collected to be analysed to find deeper needs or insights which are then used to boost the #CX (customer experience) which, in turn, attracts more customers. More customers = more data = deeper understanding of needs = improved product/service = better CX = more customers and so on. This cycle enhances the AI system’s effectiveness over time as more data is gathered and used. It can also lead to generating better  #insights, leading to more #data and further  #model  #refinement.

EXPERIMENTAL DATA  
This extra data can become the source of your  #Competitive  #Advantage. ‘A test and learn‘ mentality is essential for translating that data from raw material into customer insights. Knowing your customers far better than your competitors know their customers is a very real competitive advantage. However, customer insights are worthless if they are not acted upon. So a flexible or agile approach is required to turn the insights into actions so you can really leverage the benefits of AI.

Image: courtesy of the University of Cambridge Instagram    Note: *The Cambridge Masters in #Conservation #Leadership is a ground-breaking course that equips students with the applied leadership and management skills needed to create positive change in conservation.

References:
[] The University of Cambridge (2024) ‘Public invited to chat to museum animals in novel AI experiment’, Research News, November.
[] Smith, PR (2023) Will ChatGPT + ChatBots + Avatars Make Us Immortal?

KEEP UP WITH DEVELOPMENTS IN #AI, INNOVATION & ETHICS  in our weekly chat on PR Smith Marketing Linkedin profile – audio event – live from 1pm – 1.30pm. Take a break and Keep Up To Date! It’s good for you.

If you like this post you might also enjoy: 
Will ChatGPT + ChatBots + Avatars Make Us Immortal?

Chinese GirlBot With 465m Boyfriends

AI and Data – Crisis Coming?

Artificial Influencers Use My Magic Marketing Formula (IRD) 

Artificial Influencers – Meet Shudu & Miquela

Here Come The Clever Bots – bursting with artificial intelligence? 

Here Come The Really Clever Bots – where AI meets customer needs

SOSTAC® Plan for developing your own ChatBot

The post Creative AI – Public Invited to Chat with Dead Animals    appeared first on PR Smith Marketing.

Enjoy this best-selling updated 8^th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA and other innovative approaches to marketing communications. All integrated with the world’s most popular SOSTAC® Planning methodology that delivers a reassuring sense of order in a chaotic digital world and also that delivers success from better, MarComms’ ‘information-based’ decisions.

In Part 2 – all ten marcomms tactical tools (incl ads, PR, sponsorship, Owned, Earned and Paid Media etc.)  has a sample SOSTAC® Plan at the end of chapter.

Ze Zook and I are so pleased with it.  So much new material including AI integrating with MarComms.  We’ve tried to keep the edutainment angle so readers actually enjoy discovering some cutting-edge examples, tips and tools throughout the book. Thanks to the team at @Kogan Page including: Alison, Donna, Bruna and  Jack, Jeylan, Susie and of course, Helen Kogan.

What New Marketing and What Classic Marketing is in the 8th ed.?

What’s new and what’s old in Marketing Communications 8th ed.?

20% author’s discount can be used legitimately by following these instructions.

1. Go to koganpage.com/MC8
2. Click ‘Add to Cart’
3. Click ‘Checkout’ on the top right corner of the screen.
4. Complete your Billing & Delivery Information
5. Click ‘Continue to Review & Pay’
6. Scroll down to ‘Review Items’
7. In this section, click the ‘Add an offer code’ button – bottom right
8. Enter your code AMK20 in the box provided
9. Scroll down to input your payment information
10. Click the ‘Buy Now’ button at the bottom of the screen.

Enjoy Your Book

The post Marketing Communications 8th ed Released! appeared first on PR Smith Marketing.

Shared vales; shared emotions; informative; entertaining; shocking; frightening; funny; loving……… try this one

See video below.

Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column.
Perhaps also connect with me on   Twitter      Linkedin     Instagram       Youtube    or in our weekly chat in the SOSTAC® Plans Club in the Clubhouse App on Fridays at 1pm.

Leap Of Faith: Damien Walters Backflip Over Speeding Formula E Car  see http://fiaformulae.com/ 

Staff Advocacy

This employee is sufficiently motivated that he made his own ‘Shockvertising’ video for his company.  Will this start a surge of employee product demo ads?

https://www.youtube.com/watch?v=NHznDFD3V3k

Staff  need to be integrated. What does this mean? Well every customer facing member of staff is a brand ambassador. They have to feel part of it. They have to integrate with the brand values (sometimes they are selected in accordance with the brand values). This requires internal marketing (investing in internal communications and motivation). If you get this right, staff can become your most potent comms tool. Have a look at this member of staff who made his own youtube product demonstration video – eating his dinner off the subway floor (after he cleaned it with his hard floor cleaner that both vacuums and steams. [source Smith PR & Zook Z. (2016) Marketing Communications offline & online integration, engagement & analytics, Kogan Page].

The ‘between buildings’ roof top swimming pool wasn’t even built yet when this computer generated image was released. It generated almost 1billion views and £21 million revenues (sale of apartments). See How To Leverage A Graphic Image To Get Maximum Impact.

—end—

If you liked this, you might also like:

How To Leverage A Graphic Image To Get Maximum Impact 

From Boring Info to Compelling Content

Meet Ai-Da a Performing AI-Driven Artbot

The post Creative Marketing Content appeared first on PR Smith Marketing.

We also mentioned metal shutters could use some art too. This post is now going to show some amazing art posted on walls (and shutters) around Dublin and elsewhere. These initiatives lift the mood of passers-by,  employees,  residents,  tourists (when they return),  the artists themselves and sponsors if they find any.

DublinWalls.com is a photo collection of Dublin Walls created by talented artists. These murals embellish the Irish capital city of Ireland and are part of ICHH

Isn’t this the ultimate selfie to send to your friends? Creating the ‘shared experience’ …  shouldn’t it be branded? What do you think? At least with the artist’s name, a sponsor’s name or even the artist’s website?  This way we might be able to fund more artists to post their art.  Brands supporting art.  Even brands commissioning art (perhaps like the beautiful Dhali Guinness mural (see at the end). WDYT?

The contemplative space gardener. Makes you stop and think doesn’t it?  That, in my opinion is part of the purpose of art.

JJ Smyth’s Music Pub, 12 Aungier Street, Dublin 2

This definitely brightens up the street, seeing the Rolling Stones smiling down on us all. It also brands and promotes JJ Smyth’s pub as one of Dublin’s best music venues. It’s a win-win-win.

You are not the only busy guy or girl out there. There’s busy elephants too. Am sure the artist had his/her own idea when creating this beautiful image.  Perhaps, if you are out there and you know what the meaning of this wonderful image is – please let me know what is this about? Again this art makes you stop and think.

Although this post is primarily about Dublin. Many of its artists (example these photos) are from all over the world.  Meanwhile a quick mural from Belfast that I absolutely love – don’t know why but it’s great. If anyone knows who created this,  please tell me and we’ll post a link to his/her site.

Please send me in your photos of anything that brightens up a street, an alley-way , a wall, a window or even a  just a door.   As marketers, we  can brighten up our streets and support our brands and /or help spread important messages  simultaneously.  I will publish another blog post with lots of creative ideas from Dublin, Belfast, Dundalk, London and elsewhere.

A final stunner, again from Belfast. This panoramic Guinness mural  adds some intrigue to the alleyway, supports the community, the pub beside it, the artist, the brand itself…. it’s a win-win-win.

Dublin Walls Map

Back to Dublin,  the ever-evolving  DublinWalls.com Map with the current murals displayed  across the Dublin City map with their exact location and a preview of the artistic image. The Dublin Walls’ Street Art Map contains 4 alternative Walking Routes to visit Dublin through its talkative walls (also some really cool speciality coffees on the way!).

More images (and stories) in the next post. I can send you an alert if you enter your email  in the ‘Subscribe to Marketing Insights’ .

 

Images  Can Add Value

Mixing murals with reality

I got off the Luas Tram in Ranelagh, Dublin and saw a painting of these 3 dodgy guys wearing balaclavas, forcing ‘a real door’. Clever art!

Brick Art in London – kids playing climbing, exploring

As they say in London, ‘always look up’ to see hidden gems like the above brickwork which tells a story, triggers a question and adds value for the observant passer-by.

Flowers painted beautifully on a door of derelict, boarded up house in the beautiful Italian medieval village of Pigna.

This door painting removes the negative feeling of a derelict old house, lightens the load of the locals and adds value to the tourist experience.  Another win-win-win.

Words Add Value

 

“You’ll never see the man again who sat across from you” words written above the waiting room in Dundalk Clarke Station

Now this is a truly extraordinary train station as it uses words to provoke the romance of train journeys, forgotten by many. I will write a separate post on Dundalk’s amazing train station with photographs of words peppered across the platforms, waiting rooms and entrance – all provoking romantic thoughts – for those observant travellers.

Lights Add Value

There is no doubt that lighting catches the eye, attracts attention and attracts some customers as demonstrated by this Dublin pub opposite what was the Technolgical University Dublin (formerly know as  Dublin Institute of Technology).

Silver Shutters Win-Win

 

If you like this post you might also like  Great Covid Idea: Walls Of Gold  where ‘thinking outside the box’ turned dirty empty poster sites into beautiful thought-invoking images from local photographers all around Dublin city.

If you enter your email address  in the ‘Subscribe to Marketing Insights’ form, I will send you an alert whenever I post something new (probably once every 2-3 months).

The post Great Covid Idea: Walls Of Gold appeared first on PR Smith Marketing.

See video below.

Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column.
Perhaps also connect with me on   Twitter      Linkedin     Instagram       Youtube    or in our weekly chat in the SOSTAC® Plans Club in the Clubhouse App on Fridays at 1pm.

Responding to newspapers/ the new citizen journalist – doesn’t just not always believe what he or she reads in the press, they independently challenge it in a very public manner.   This means that in the world of hyper-competition (from category-less and  borderless global competitors) and Content Marketing – everyone is fighting for your attention, even parents are fighting for their own kids’ attention.

The Toilet Roll video reveals a parent trying to communicate with his children via youtube. Both this and the video below prove that you can create content around anything if you are creative,  intriguing, informative and, dare I say it……. entertaining.

So what content marketing would you create if you were perceived to be a boring data analytics company? Here’s how one stats company addresses this issue….

If you enjoyed this , you might enjoy:   How Integrated Content Marketing Creates Competitive Advantage

The post From Boring Info to Compelling Content appeared first on PR Smith Marketing.

They say that ‘Tech is neutral’. So, like marketing, you can use it for good or for evil. You have good actors and bad actors.  Here are some potential advantages and disadvantages of deepfake.

Advantages of Deep Fake

1. Enables global advertisements to be tailored and ‘dubbed perfectly’ to local languages and local brand names (see Just Eat and Snoop Dog).
2. Improve internal comms by enabling CEOs to speak to their staff around the world in perfect local language.
3. Act in a movie after you are deceased
4. Direct a movie using a younger version of you or a younger version of another actor.

Disadvantages & Dangers of Deep Fake

1. Catastrophic damage to public trust and to markets could come from deep fake attacks.
2. Cynical audiences will neither trust nor believe in any news or evidence on camera or video.
3. Non-cynical, ignorant audiences will gladly believe deep fake videos that reinforce their opinions and values.
4. International opponents will use synthetic media to sow the seeds of distrust plus reinforce anti-democratic values.
5. Terrorized women have had their faces faked and inserted into pornographic images and films.
6. Deep fake attacks – on markets and trust in markets
7. If everything can be deep-faked. Then everything can be denied. Worse still, untrue accusations can have ‘proof’ (deep-fake proof).
8. Hijack your bio-metrics
9. Boost fraud – intimidate/blackmail celebrities with fake porn or any obscene imagery
10. Destabilise trust

Do the Disadvantages Outweigh the Advantages?

What do you think? Can deep fake be used for good only? Have a look at  another chilling application of data, untruths and destruction of society in The Dark Arts of Marketing.

‘Just Eat’ Deep Faked their Australian Ad

Just Eat (Snoop Dog) ad was changed to its Australian subsidiary brand name – Menulog. They seamlessly switched out the word ‘Just Eat’ for ‘Menulog’ so that Snoop Dog appears to say ‘Menulog’.

Are Governments Ready For Deep Fake Attacks?

No they are not. US Military, Law Enforcement and intelligence agencies have been monitoring Deep Fakes for years. During a 2019 hearing Senator Ben Sasse asked ‘if the USA is ready for the onslaught of disinformation, fakery and fraud?’  He continued: ‘Are we organised in a way that we could possibly respond fast enough?’ The Director of National Intelligence (DNI) in the USA, Dan Coates acknowledges that it poses a major threat to the United States and ‘it is something the intelligence community needs to be restructured to address.’

How do they create deep fakes?

They filmed a Tom Cruise impersonator who also looked very like him. They only deep-faked Cruise’s face. They digitally stitched Tom Cruise’s face onto the face of the impersonator on video. They start with a library of images of Tom Cruise – every possible angle and include all the expressions and all the emotions of Tom Cruise. They then train the machine with this data set.

Training means it’s going to analyse all the images of Tom Cruise. All his expressions. They then compare these to the impersonator. The computer then teaches itself – so that when the impersonator is smiling, they recreate Tom Cruise smiling.  They use AI & Deep Learning to create fake content or ‘deep fakes’.

GANs General Adversorial Networks
It is like setting up a game with two AIs competing to produce the best fake synthetic content – as these two new combat each other – one tries to generate the best image – the other tries to identify or detect where it could be improved  – continually improving until you cannot tell the difference!

What have these got in common

(apart from being all white)?

Answer – they are not human. They do not exist. A computer created them. They all come from ThisPersonDoesNotExist.com . Creating characters, avatars, bots and robots is already happening. Some bots are created others are partly regenerated (or reincarnated) from the deceased as demonstrated in Project December as well as Microsoft’s patent for digitally reincarnating dead people as chat bots (if the families give permission) as highlighted in the  Chinese Girlbot with 465m boyfriends.

Deep fake acceleration

Cadence, tenor and syncopation are now being incorporated into fakes. You just type the words into a computer and the words appear to come out of someone else’s mouth! Estimates suggest that within 5-7 years, the average youtuber and tik-tok-er – will be able to do what elite top hollwood studios and advanced AI companies can do now.

Synthesia Avatars a UK company appears to be able to do this as they replace cameras with code.  And there are many others…coming.

What must you do…..?

1. Watch this excellent,  albeit frightening, Bill Whitaker report from the 60 Minutes series (the video is only  13 minutes).
2. Understand what a deep fake is and what is synthetic media?
3. Discuss, how do we inoculate ourselves & understand that this content is coming and exists – without being cynical – without losing trust in authentic media?
4. Explore/discuss how do we authenticate stories, photos, videos, media, journalists, bloggers, tweeters ….?
5. Read: Nina Schick Deep Fakes – the coming infocalypse.
6. Understand how AI can create dialogues and even relationships between humans and avatars – read Chinese Girlbot with 465m boyfriends.

Bill Whitaker reports. “60 Minutes” is the most successful television broadcast in history. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast began in 1968 and is still a hit, over 50 seasons later, regularly making Nielsen’s Top 10.

Subscribe to the “60 Minutes” YouTube channel: http://bit.ly/1S7CLRu

Please do post a comment and I will reply to you.

If you liked this, you might also enjoy:

AI and Data – Crisis Coming?

Facebook Data: How it was used by Cambridge Analytica

The Dark Arts of Marketing

Chinese Girlbot with 465m boyfriends

Will ChatGPT + ChatBots + Avatars Make Us Immortal?

If you would like me to send you any of my future posts by email – please enter your email address in the ‘Subcribe and Get Cutting-Edge Alerts’ section (top right corner).

Join my free 30 minute Friday chat about AI, Innovation and Ethics in Marketing and Business.
1pm (Dublin/London time)  on my Linkedin Profile (scroll down to Activity and then select ‘Events’) .

I also issue a 60 Second Summary of all previous chats here.

The post Deep Fakes / Synthetic Media in Marketing – Advans & Disadvans appeared first on PR Smith Marketing.

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External Exhibition Transforms 500 Unused Poster Sites

The #Covid Crisis has created empty poster sites all around the streets  of Dublin. This creates a baron, empty, dirty, negative, pessimistic feeling in the community. Lowering everyone’s mood during this time of  Covid 19 crisis in cities, towns and villages around the world.

Question: How to convert this negative feeling into a positive feeling? Think outside the box. Many disruptive business models are enjoying large scale success. e.g. Alibaba, the world’s most valuable retailer, owns no inventory. Airbnb, the world’s largest accommodation provider, owns no real estate. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content (though it does take ownership!). Amazon are looking at ship and shop’ (anticipate your needs – ship/deliver goods and then ask you to confirm the order) rather than the tradigital ‘shop and ship’ model. So how can a photo gallery think outside the box?

Answer: The Positive Space Project, a city-wide crowd-funded exhibition that turns 500 unused poster sites across Dublin into a gallery for Irish photographers to be enjoyed by Dubliners. Rather than bring people to the gallery, bring the gallery to the people.

Thinking Outside The Box

So if people cannot go to galleries, bring the galleries to the people.  Corina Gaffey started the GoFundMe campaign called The Positive Space. Basically they have raised money €7,500 (target €10,000) www.gofundme.com/f/the-positive-space  . This money pays for the production and installation of the posters.

A Visual Feast For the Eyes

Is how Naoimi Gaffey, photographer, describes it. So sit back and enjoy from a distance, the great work by the photographers, the Gaffeys, the poster postermen.  Art helps a city to thrive.

Shutters Also Improve Aesthetics and Promote #Brands

Metal shutters can be put to use: making the environment more pleasant, promoting the business  and securing the business at night.

Wall & Keogh, Richmond Street South, Dublin. My own mother, Úna Ni Glasáin, had a chemist shop,  at 13 College Green, Dublin 2. It was called Gleeson’s Chemist. It’s now a lovely little coffee shop called Keoghs  (see red canopy below).  I remember my Mum was deeply saddened when she had to put metal shutters up in the 1980s.

Keoghs, 13 College Green, Dublin (formerly Gleesons Chemist)

No one seemed to be thinking outside the boxes and generating beautiful eye-catching, city-enhancing, metal shutters back in the 1980s.  But today there is much more art on the street – helping local people, helping artists, helping  tourists, helping brands and helping businesses. And when we layer on #digital and #interactive signage, we will hopefully see even more interesting interactive aesthetically pleasing, yet secure, shop-fronts that help customers to preview, preselect or even order goods/services from a shop front.  Have you seen anything interesting – perhaps Scots Road in #Singapore  or anywhere else? Please send me in your photo and we’ll add it to this post.

We will look at Great Covid Idea: Silver Shutters as a separate post later.

Walls Also Improve Aesthetics and Promote #Brands

Dublin Print Company, 19-20 Redmonds Hill, Dublin 2

It is just great to see ‘owned media’  being used aesthetically. This is a small print company called Dublin Print Company. This is supported by the Grey Area Project in Dublin .

Today, however, retailers have options to be more creative. Let’s hopefully see a few more of these.  In fact #DublinWalls DublinWalls.com  promotes murals on walls.

DublinWalls.com is a photo collection of Dublin Walls created by talented artists. These murals embellish the capital city of Ireland. The next post,  will explore how walls (owned media) are used by some marketers).

We will look at lots of interesting walls in Dublin plus a few from Belfast (The Guinness mural is so good I had to include it!). Please send me in your photos of anything that brightens up a street, an alley-way , a wall, a window or even a  just a door.   As marketers, we  can brighten up our streets and support our brands and /or help spread important messages  simultaneously.  I will publish another blog post with lots of creative ideas from Dublin, Belfast, Dundalk, London and elsewhere.

See a lot more stunning images (and stories) in Great Covid Idea 2: Walls Of Gold .  If you enter your email address  in the ‘Subscribe to Marketing Insights’ form, I will send you an alert re any new posts.

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Leveraging your owned media (walls, windows, doors) is a tactic (free advertising but you must check the details of your lease first and any local council restrictions). This tactical tool is part of the details of  Strategy which is part of my  SOSTAC^® Planning framework. Those wanting to become SOSTAC^® Certified Planners can visit  SOSTAC.org 

 

PR Smith’s SOSTAC^® Planning framework circular diagram showing each of the 6 sections.

The Projects

Luciana Marin

Luli took a lot of photographs of street art in Dublin.  Luli stumbled across a Banksy mural one morning, in the middle of temple bar, close to the Mezz . Luli kindly gave us permission to use her instagram photos  @lulimarin86   Follow #streetartaroundtheworldbylulimarin  & #dublinwallscollection    www.lucianamarin.com contains an intriguing collection of street art entitle #StreetArtChaser

Congrats and thanks to Corina Gaffey for setting up #ThePositiveSpace Exhibition and for inspiring this post.

The post Disruptive Dublin Gallery Model – Think Outside Box appeared first on PR Smith Marketing.

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Imagine you could personalise videos so beautifully that the recipients couldn’t stop themselves from sharing? What if you could personalise the videos using an individual’s own comments and photos. What if the photo and comment were embedded into the first 3 seconds of the video? What if you could collect comments made about your brand, product and/or market and embed it into an intriguing video, personalised with your name – at scale? Like 150,000 high quality, highly relevant, personalised videos created and despatched in 2 hours? But only dispatched to micro-influencers with networks of more than 500?

Here’s how it’s done. Watch this 6 minute video to see how this is done so beautifully (plus the results), or just jump to 2:06 to see the 15 second Red Dwarf personalised video or jump to  5:04 to see the 20 second Race For Life personalised video.

But what about GDPR?

The above video is the first in a series of seven short videos demonstrating how personalised videos , at scale, are used successfully by a variety of brands who have different goals.

Many thanks to Tim Redgate, the former CEO of Echomany.

Post a comment, or contact me for more info.

Happy Easter.

If you liked this, you might enjoy:

GDPR (General Data Protection Regulations) – Opportunity to Boost CX or a Threat of Closure? (Part 1)

Artificial Influencers – meet Shudu

Artificial Influencers Use My Magic Marketing Formula 

or

AR  converts competitors ads to your ads

Please do ‘submit a comment‘ below and I will reply to you.

Tell us your story, experience, tip, insight or just ask a question – whatever you prefer.

The post Engaging at Scale with Personalised Videos in Conversations appeared first on PR Smith Marketing.

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How can AR turn a competitor’s ads into your own ads? Answer: Use an AR specific lense in an app to recognise competitors billboard ads, magazine ads & discount coupons and then set them on fire (virtually, or at least on screen in augmented reality).

Burger King App using AR to show poster on fire

Here’s how: ‘Burger King (in Brazil) used advanced AR to enable customers to ‘burn down’ competitors ads – using a lens that recognised competitors ads (e.g. McDonalds) ads and caused them to burst into flames.

Plus they build in the Shared Experience: If a customer shared this experience, they get a free Whopper. This app also leverages BK’s USP: ‘fire’ or flame grilled burgers USP in a very different way. Although some criticise BK for using cutting edge technology negatively, I think many people will see it as a bit of fun, and certainly something different to show off. This unusual marketing hack also promotes BK Express, which allows customers to pre-order their meals to avoid the ‘real-world’ queues. Using technology to help customers – is the best way to consider using emerging technologies.

BK expects to give away over 500,000 burgers through this genius and super fun campaign.

‘Afterall, flame grilled is always best!’  (is what the app final onscreen message says after burning a competitors ad).

Perhaps this is all a spoof designed to generate increased awareness and usage of its app? Is it April 1st?  BK have not issued any news releases that I can find on their site – as yet.

What do you think,  is this:

(a) negative use of AR (‘burning your competitors’ ads)

(b) positive use of AR (new form of entertainment and engagement & adding value to the CX (skip queues)

(c) a clever spoof / publicity stunt – that we have all bought!

If you liked this, you might also enjoy:

Here Come The Clever Bots – bursting with artificial intelligence?

Here Come The Really Clever Bots – where AI meets customer needs 

Artificial Influencers – Meet Shudu & Miquela

Thanks to @AlixFrancis for the alert.

The post How Can AR Turn a Competitor’s Ads Into Your Own Ads? appeared first on PR Smith Marketing.