Enjoy this best-selling updated 8^th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA and other innovative approaches to marketing communications. All integrated with the world’s most popular SOSTAC® Planning methodology that delivers a reassuring sense of order in a chaotic digital world and also that delivers success from better, MarComms’ ‘information-based’ decisions.

In Part 2 – all ten marcomms tactical tools (incl ads, PR, sponsorship, Owned, Earned and Paid Media etc.)  has a sample SOSTAC® Plan at the end of chapter.

Ze Zook and I are so pleased with it.  So much new material including AI integrating with MarComms.  We’ve tried to keep the edutainment angle so readers actually enjoy discovering some cutting-edge examples, tips and tools throughout the book. Thanks to the team at @Kogan Page including: Alison, Donna, Bruna and  Jack, Jeylan, Susie and of course, Helen Kogan.

What New Marketing and What Classic Marketing is in the 8th ed.?

What’s new and what’s old in Marketing Communications 8th ed.?

20% author’s discount can be used legitimately by following these instructions.

1. Go to koganpage.com/MC8
2. Click ‘Add to Cart’
3. Click ‘Checkout’ on the top right corner of the screen.
4. Complete your Billing & Delivery Information
5. Click ‘Continue to Review & Pay’
6. Scroll down to ‘Review Items’
7. In this section, click the ‘Add an offer code’ button – bottom right
8. Enter your code AMK20 in the box provided
9. Scroll down to input your payment information
10. Click the ‘Buy Now’ button at the bottom of the screen.

Enjoy Your Book

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How can AR turn a competitor’s ads into your own ads? Answer: Use an AR specific lense in an app to recognise competitors billboard ads, magazine ads & discount coupons and then set them on fire (virtually, or at least on screen in augmented reality).

Burger King App using AR to show poster on fire

Here’s how: ‘Burger King (in Brazil) used advanced AR to enable customers to ‘burn down’ competitors ads – using a lens that recognised competitors ads (e.g. McDonalds) ads and caused them to burst into flames.

Plus they build in the Shared Experience: If a customer shared this experience, they get a free Whopper. This app also leverages BK’s USP: ‘fire’ or flame grilled burgers USP in a very different way. Although some criticise BK for using cutting edge technology negatively, I think many people will see it as a bit of fun, and certainly something different to show off. This unusual marketing hack also promotes BK Express, which allows customers to pre-order their meals to avoid the ‘real-world’ queues. Using technology to help customers – is the best way to consider using emerging technologies.

BK expects to give away over 500,000 burgers through this genius and super fun campaign.

‘Afterall, flame grilled is always best!’  (is what the app final onscreen message says after burning a competitors ad).

Perhaps this is all a spoof designed to generate increased awareness and usage of its app? Is it April 1st?  BK have not issued any news releases that I can find on their site – as yet.

What do you think,  is this:

(a) negative use of AR (‘burning your competitors’ ads)

(b) positive use of AR (new form of entertainment and engagement & adding value to the CX (skip queues)

(c) a clever spoof / publicity stunt – that we have all bought!

If you liked this, you might also enjoy:

Here Come The Clever Bots – bursting with artificial intelligence?

Here Come The Really Clever Bots – where AI meets customer needs 

Artificial Influencers – Meet Shudu & Miquela

Thanks to @AlixFrancis for the alert.

The post How Can AR Turn a Competitor’s Ads Into Your Own Ads? appeared first on PR Smith Marketing.