Uncategorised Archives - PR Smith Marketing https://prsmith.org/category/uncategorised/ Founder of SOSTAC®️ Planning methodology Thu, 02 Jan 2025 12:11:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.1 https://prsmith.org/wp-content/uploads/2022/02/favicon.fw_.png Uncategorised Archives - PR Smith Marketing https://prsmith.org/category/uncategorised/ 32 32 67588066 Marketing Secrets – from AI to SOSTAC(r) to Saving the World https://prsmith.org/2025/01/02/marketing-secrets-from-ai-to-sostacr-planning-to-saving-the-world-li/ https://prsmith.org/2025/01/02/marketing-secrets-from-ai-to-sostacr-planning-to-saving-the-world-li/#respond Thu, 02 Jan 2025 11:29:54 +0000 https://prsmith.org/?p=3487 AI advantages and disadvantages + SOSTAC plans (what is it + the origin of it) + predictions + great sportsmanship

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]]> ®#AI, #SOSTAC(r) #Planning  #Predictions  #Aliens and a lot more  
a wide-ranging 30 minute chat with Mohamed Ali in his series called ‘Business with Mo’ – during my recent visit to Cairo.

Visit www.sostac.org to see a 3 minute video explaining SOSTAC® Planning – how to write the perfect plan.

And/or take the online course in SOSTAC® Planning and immediately become a SOSTAC® Certified Planner with a personalised certificate from the CPD Standards Office UK.

Also Keep Up with Developments in AI, Innovation & Ethics in Business (live 30 minutes and recorded) – all on my ‘events’ section here  https://www.linkedin.com/in/prsmithmarketing/

 

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]]> https://prsmith.org/2025/01/02/marketing-secrets-from-ai-to-sostacr-planning-to-saving-the-world-li/feed/ 0 3487 Which of the Marketing Mix is Taking a Big Twist Here? https://prsmith.org/2024/10/12/which-of-the-marketing-mix-is-taking-a-big-twist-here/ https://prsmith.org/2024/10/12/which-of-the-marketing-mix-is-taking-a-big-twist-here/#respond Sat, 12 Oct 2024 12:53:32 +0000 https://prsmith.org/?p=3428 Coffee Drones are here.

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]]> Why bring the customer to the store when you can bring the store to the customer? 

Via vending machines that take your order, receive and then give you your drone-delivered coffee, Shenzhen, China. Here come the coffee drones.

At least two of the marketing mix elements are critical here. (1) Place or physical distribution. (2) The brand must be strong enough to enable customers to wait 8 minutes for delivery. Branding, some say is Promotion, but I say it’s everything – the total experience generated by all the mix. However, suffice to say this won’t work (people won’t wait 8 mins) without a strong brand or perhaps, a complete absence of competition!

One question, why not deliver it to the customers directly wherever they are and via an app rather than a large clunky vending machine? H&S?

I assume the big box is 100% recyclable and was manufactured from other recycled materials?  I also assume there is a big recycling bin right beside the vending machine. And that drones will queue (quietly???) if there are a few dozen people waiting for their coffees?

Would you like drone coffee delivered to you?

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