new editions of my books

Consulting

Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…

Training/Mentoring

Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…

SOSTAC® Planning

It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…

Public Speaking

Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…

What Clients Say

Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years.
Dr. Eddie O’Conner

ex-Founder and CEO , Airtricity PLC

Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable
John Stasi

Marketing Manager, London Regional Team, UK Trade & Investment

Marketing Insights (from my blog)

Beware: Customers See Your Competitive Advantage Differently

Beware: Customers See Your Competitive Advantage Differently

Sep 10, 2015

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New Analytic Tools: Age & Gender Detection

New Analytic Tools: Age & Gender Detection

Aug 3, 2015

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Measuring The Effectiveness Of Content Marketing

Measuring The Effectiveness Of Content Marketing

Feb 22, 2015

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How Integrated Content Marketing Creates Competitive Advantage

How Integrated Content Marketing Creates Competitive Advantage

Nov 6, 2014

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Research Driven Shock Ad Uses Magic Formula & Goes Viral

Research Driven Shock Ad Uses Magic Formula & Goes Viral

Aug 23, 2014

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