Marketing Insights (from my blog)
AI , Innovation & Ethics 2026 Topics and Links
Next AI Chat Fri 27 Feb 2026 1pm-1.30pm (UK time). Add it to your diary. Join us. Topics will be announced by Thurs 26 Feb 2026 Message me on LinkedIn if you want me to send you the agenda and unique link to each Friday's event (and send me your email...
HOW WE CAN STOP BROLIGARCHS CONTROLLING US (10 Steps)
This post is a blend of, and inspired by Carole Cadwalladr and her stunning TED Talk 2025 plus Sarah Wynn-Williams shocking book, Careless People - recently released. Big tech companies and their bosses have a lot of power - some suggest - to influence, and...
What’s So Great About SOSTAC® & the SOSTAC® Guide 2025 AI edition?
What’s So Great About SOSTAC®? 1. Get Approved 2. Boost Results 3. Make Better Decisions 4. Build Strong Strategies (separate from tactics) 5. Deliver a Reassuring Sense of Order SOSTAC® has changed the work lives of so many marketers and business owners over the...
Marketing Secrets – from AI to SOSTAC(r) to Saving the World
AI advantages and disadvantages + SOSTAC plans (what is it + the origin of it) + predictions + great sportsmanship
Creative AI – Public Invited to Chat with Dead Animals
Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It's happening in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest...
Which of the Marketing Mix is Taking a Big Twist Here?
Coffee Drones are here.
Can AI Improve Marketing?
Thank you for a great night in Stormont House, Belfast. The answer is 'Yes!' but with caution. It needs to be checked. What a fascinating evening with great Q&A session at the end and talks from Peter McReynolds MLA, Lydia McClelland and Christine Watson. ...
Marketing Communications 8th ed Released!
Best-selling Marketing Communications - Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition - packed with new material, keeping abreast with AI, AR, VR, MR, MA and other...
AI Today, Tomorrow and How To Save Our World – Mo Gawdat
AI presents many opportunities and threats to businesses, organisations, governments, nations and of course, the human species. AI can be used for good or for bad. AI has many advantages and disadvantages. AI advantages include: Solving hunger, diseases, environment...
Will ChatGPT + ChatBots + Avatars Make Us Immortal?
Can AI Make You Immortal? We’ve grappled with mortality since time began. ‘This struggle has given rise to religions that have dominated human culture for millennia and been central to philosophies that have shaped civilisations.’ (Marr 2023). Well here comes a...