new editions of my books

Consulting

Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…

Training/Mentoring

Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…

SOSTAC® Planning

It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…

Public Speaking

Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…

What Clients Say

Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years.
Dr. Eddie O’Conner

ex-Founder and CEO , Airtricity PLC

Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable
John Stasi

Marketing Manager, London Regional Team, UK Trade & Investment

Marketing Insights (from my blog)

Meet Ai-Da a Performing AI-Driven Artbot

Meet Ai-Da a Performing AI-Driven Artbot

Oct 11, 2022

Meet Ai-da. She is a female humanoid robotic artist. Here she is giving her TEDx Talk about the Intersection of Art and AI. Interestingly, the polite human audience clapped, politely, at the end of Ai-Da's twelve-minute talk. She also painted a picture of the late...

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Industry 5.0 – What’s It All About?

Industry 5.0 – What’s It All About?

Sep 9, 2022

What is Industry 5.0? Industry 5.0 is a relatively new concept and requires a real shift in thinking for businesses to consider their role and contribution to society, beyond efficiency and productivity and profit. The well-being of the worker and the customer and the...

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From Boring Info to Compelling Content

From Boring Info to Compelling Content

Jan 12, 2022

How can a boring stats /analytics company bring their marketing content to life so that it becomes intriguing..... see below. See video below. Thank you for reading this. If you would like alerts about my future posts please enter your email address in the 'Subscribe...

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Artificial Intelligence – Protective Armour from UNESCO

Artificial Intelligence – Protective Armour from UNESCO

Dec 2, 2021

Artificial Intelligence (AI) is pervasive. AI supports the decision-making of governments, the private sector, marketers and many more. AI Benefits  On a macro level, AI helps to combat global problems like climate change, world hunger, world poverty (optimizing...

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AI and Data – Crisis Coming?

AI and Data – Crisis Coming?

Aug 10, 2021

AI and SUPER AI is here. Board-bots are coming. This one called Gunter is involved in a chilling discussion about how do we control bots that are far more intelligent than humans? Some say ‘why bother?’ Watch this video and you will know why.

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