How can a boring stats /analytics company bring their marketing content to life so that it becomes intriguing….. see below.
See video below.
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Responding to newspapers/ the new citizen journalist – doesn’t just not always believe what he or she reads in the press, they independently challenge it in a very public manner. This means that in the world of hyper-competition (from category-less and borderless global competitors) and Content Marketing – everyone is fighting for your attention, even parents are fighting for their own kids’ attention.
The Toilet Roll video reveals a parent trying to communicate with his children via youtube. Both this and the video below prove that you can create content around anything if you are creative, intriguing, informative and, dare I say it……. entertaining.
So what content marketing would you create if you were perceived to be a boring data analytics company? Here’s how one stats company addresses this issue….
If you enjoyed this , you might enjoy: How Integrated Content Marketing Creates Competitive Advantage
