What makes great content?
Shared vales; shared emotions; informative; entertaining; shocking; frightening; funny; loving……… try this one
See video below.
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Leap Of Faith: Damien Walters Backflip Over Speeding Formula E Car see http://fiaformulae.com/
Staff Advocacy
This employee is sufficiently motivated that he made his own ‘Shockvertising’ video for his company. Will this start a surge of employee product demo ads?
https://www.youtube.com/watch?v=NHznDFD3V3k
Staff need to be integrated. What does this mean? Well every customer facing member of staff is a brand ambassador. They have to feel part of it. They have to integrate with the brand values (sometimes they are selected in accordance with the brand values). This requires internal marketing (investing in internal communications and motivation). If you get this right, staff can become your most potent comms tool. Have a look at this member of staff who made his own youtube product demonstration video – eating his dinner off the subway floor (after he cleaned it with his hard floor cleaner that both vacuums and steams. [source Smith PR & Zook Z. (2016) Marketing Communications offline & online integration, engagement & analytics, Kogan Page].
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The concept of integrating staff as brand ambassadors is a powerful and essential aspect of successful marketing and customer relations. When employees feel a genuine connection to the brand’s values and mission, it translates into more authentic and compelling interactions with customers.
Creating this alignment requires investing in internal marketing and communication efforts. By fostering a sense of belonging and motivation among the staff, the brand can empower its employees to represent the brand passionately and consistently. When employees truly believe in the brand and its offerings, they naturally become advocates for the company, leading to organic word-of-mouth promotion and positive customer experiences.
The example of the staff member creating a product demonstration video, even going to the extent of eating his dinner off the cleaned subway floor, exemplifies the power of passionate staff engagement. While such actions may seem extreme, they underscore the dedication of an employee who fully believes in the brand’s product and its ability to deliver on its promises.
When staff integration is done right, employees become the brand’s most potent communication tool. Their genuine enthusiasm and belief in the brand can resonate with customers far more effectively than traditional advertising or marketing campaigns. Customers are more likely to trust and connect with a brand when they see real people who are enthusiastic about what they offer.
Excellent comment Tarushi. You got it.
I always think when someone in a shop greets you with a smile – it’s going to be a good CX!
Happy staff =happy customers = happy shareholders.