prsmith, Author at PR Smith Marketing

AI , Innovation & Ethics 2026 Topics and Links

by prsmith | Jun 27, 2025 | Artificial Intelligence, Control, Creativity, Data, Ethics, Social Media

Next AI Chat Fri 27 Feb 2026 1pm-1.30pm (UK time). Add it to your diary. Join us. Topics will be announced by Thurs 26 Feb 2026 Message me on LinkedIn if you want me to send you the agenda and unique link to each Friday’s event (and send me your email...

HOW WE CAN STOP BROLIGARCHS CONTROLLING US (10 Steps)

by prsmith | Apr 28, 2025 | Artificial Intelligence, Big Data, Data, Ethics

This post is a blend of, and inspired by Carole Cadwalladr and her stunning TED Talk 2025 plus Sarah Wynn-Williams shocking book, Careless People – recently released. Big tech companies and their bosses have a lot of power – some suggest – to...

What’s So Great About SOSTAC® & the SOSTAC® Guide 2025 AI edition?

by prsmith | Jan 30, 2025 | Artificial Intelligence, Marketing Plan, SOSTAC, Strategy

What’s So Great About SOSTAC®? 1. Get Approved 2. Boost Results 3. Make Better Decisions 4. Build Strong Strategies (separate from tactics) 5. Deliver a Reassuring Sense of Order SOSTAC® has changed the work lives of so many marketers and business owners over the...

Marketing Secrets – from AI to SOSTAC(r) to Saving the World

by prsmith | Jan 2, 2025 | Uncategorised

®#AI, #SOSTAC(r) #Planning #Predictions #Aliens and a lot more a wide-ranging 30 minute chat with Mohamed Ali in his series called ‘Business with Mo’ – during my recent visit to Cairo. Visit www.sostac.org to see a 3 minute video explaining...

Creative AI – Public Invited to Chat with Dead Animals

by prsmith | Nov 13, 2024 | Artificial Intelligence, Creativity, Customer Analytics, Data, Engagement, Ethics

Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It’s happening in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest...

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Join Me At My Next Event

AI, INNOVATION & ETHICS IN MARKETING – every Friday 1.00pm UK I run a 30-minute chat on my LinkedIn profile ‘Events’.

Other Dates For Your Diary

05 Feb SOSTAC® Plans Boosting Results for the Brand Licensing Industry, Dubai [Open to the Public]

18 Feb World Book Day – Author Interview by the Chartered Institute of Marketing

19 Feb How AI Boosts Marketing (using SOSTAC(r) framework, De Mont Fort University, Dubai.

20 Feb How AI Can Improve Your Marketing Results, using PR Smith’s renowned SOSTAC® Planning framework YEDI Canada and UAE

21 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

28 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

07 MarAI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

14 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

19 Mar World Book Day Interview (published) – Chartered Institute of Marketing podcast with author PR Smith

21 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

27 Mar Harnessing AI & Driving Innovation a CMO Connect Roundtable event.

28 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

04 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

11 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

18 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

23-24 Apr Strategy & Tactics in a Digital World – with AI -Empowered SOSTAC(r) Plans Scottish Power, Glasgow

25 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

02 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

08 May SOSTAC(r) Masterclass – Strategy & Tactics in A Digital World with Paul online (Session 1) for Lydia McClelland [Online & Open to Public]

08 May SOSTAC (r) Market Entry Plans for 24 startups , Republic, Docklands, London

09 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

16 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

27 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

06 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

10-11 June SOSTAC® Masterclass: Marketing Strategy and Tactics in a Digital World (Part 1 & Part 2) Institute of Marketing, Bucharest, Romania: 7am – 10am UK time [Online & Open to Public]

16-17 June SOSTAC® Masterclass: Marketing Strategy and Tactics in a Digital World (Part 3 & Part 4) Inst. of Marketing, Bucharest, Romania: 7am – 10am UK time [Online & Open to Public]

18 June WinMark Masterclass in Digital Marketing9:00 – 12:30 UK/Irl 12:00 – 15:30 UAE/Middle East 16:00 – 19:30 China/Singapore

13 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

20 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

27 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

30 Sep SOSTAC ® Certified Planner online course with Lydia McLelland – I will do the opening 15 minute piece in session 1 (there are 4 sessions) [Open to Public]

2,3,8 & 9 Oct SOSTAC® Strategy & Tactics in a Digital World (AI Informed) Masterclass Romanian Inst of Marketing – 4 x 3 hour morning sessions [Open to Public]

10 Oct SOSTAC® Digital Marketing Masterclass (AI Informed), Technological University Dublin – 1-Day Masterclass for MSc. Digital & Content Marketing and also MSc. Marketing

16 Oct Podcast Interview Robert Craven – GYDA.co Grow Your Digital Agency SOSTAC® Planning for Digital Agencies

17 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21 Oct SOSTAC ® Certified Planner online course with Lydia McLelland (closing session – Creative Thinking & SOSTAC ® Planning

24 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

31 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

7 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

14 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

28 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

5 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

12 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

19 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

9 Jan (from Abu Dhabi) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

16 Jan (from Abu Dhabi) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21-22 Jan Digital Marketing Strategy & Tactics SOSTAC Masterclass, Dubai. [Open to Public]

23 Jan (from Dubai) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

Recent Blog Posts

AI , Innovation & Ethics 2026 Topics and Links 27th June 2025
HOW WE CAN STOP BROLIGARCHS CONTROLLING US (10 Steps) 28th April 2025
What’s So Great About SOSTAC® & the SOSTAC® Guide 2025 AI edition? 30th January 2025
Marketing Secrets – from AI to SOSTAC(r) to Saving the World 2nd January 2025
Creative AI – Public Invited to Chat with Dead Animals 13th November 2024
Which of the Marketing Mix is Taking a Big Twist Here? 12th October 2024