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Here is a 4-minute insight into the psychology behind the Facebook data-breach. Click the ‘play’ button below to watch this excellent 4-minute video from the BBC about Cambridge Analytica. Various reports suggest Facebook fines were anywhere between £500,000 and £4b . Do any of you know?
Up to 87m users’ data was improperly shared – watch this 4 minute video
Facebook has said it believes that up to 87 million users’ data was improperly shared with Cambridge Analytica
Cambridge Analytica claims its data and research helped Donald Trump win the US presidency. But how did it turn a Facebook user’s data into a personality type, and what did it do with that information? Source: Psychology behind FB data breach (BBC 9 Apr 2018). Facebook collects data from your Posts & comments; Events you attend; Calls and Messages; Location; Interests; Web & App Activity; Instagram & WhatsApp activity; Likes and reactions; Photos; friends and friend groups.
Facebook CEO, Mark Zuckerberg being grilled by Democratic lawmaker Alexandria Ocasio-Cortez back in Oct 2019 (5 min video).
Can I target predominantly black zip codes and advertise to them the incorrect election date?
Cortez: “Facebook now allows politicians to pay fb to spread disinformation in 2020 elections and in the future, so… how far can I can push this in the next year? Under your policy, using census data as well, could I pay to target predominantly black zip codes and advertise to them the incorrect election date? Zuckerberg: “No.”
Cortez: Could I run ads on FB targeting Republicans in primaries saying that they voted for the green new deal?” Zuckerberg: “I don’t know the answer to that off the top of my head.” Cortez: “You don’t know!”
So you won’t take down lies, or you will take down lies?….. Zuckerberg “it depends…” The Facebook CEO also declined to disclose when he found out the company was harvesting and selling user data to influence elections.
Advertising used to be regulated and in the UK it had to adhere to four basic principles: Legeal, Decent, Honest and Truthful plus a swathe of specific regulations for specific industry sectors and media types. The US 2020 Presidential Election Ad Campaigns and Social Media Manipulation (incl trolling) needs to be regulated. But perhaps not sufficiently in time for this election?
Fast Forward to Great Britain 2021
Here is the MP (Member of Parliament) Dawn Butler asking the Health Secretary, Matt Hancock, about still using companies associated with the discredited Cambridge Analytica.
“Are you aware that Palantir and Faculty have links to the discredited Cambridge Analytica?”
Secretary of State, Hancock, answers “Eh No.”
Ms Butler continues with: “Palantir reportedly taught Cambridge Analytica how to scrape data – that means you are putting at risk everyone’s data in the country and giving it to organisations such as Palantir?”
Is Palantir owned by Peter Thiel (facebook board director and influential supporter of Trump)?
Did Faculty do the data modelling for BREXIT campaign (owned by Dominic Cummings friend, Marc Warner)?
So the ongoing battle for data, data privacy, data security and data exploitation continues many years later.
Facebook Files: 5 things leaked documents reveal – BBC News 24 Sep 2021
Celebrities were treated differently by Facebook
‘Domestic workers for sale on Instagram (owend by FB). The documents reported by the WSJ also suggested Facebook employees regularly flagged information about drug cartels and human traffickers on the platform but the company’s response was “weak”. In November 2019, BBC News Arabic broadcast a report highlighting the issue of domestic workers for sale on Instagram.’
Facebook lawsuit from shareholders – ‘the group alleges, among other things, that Facebook’s $5bn (£3.65bn) payment to the US Federal Trade Commission to resolve the Cambridge Analytica data scandal was so high because it was designed to protect Mark Zuckerberg from personal liability’.
No motivation to do anything to mediate harms outside the US David Kirkpatrick, author of The Facebook Effect, told the BBC’s Tech Tent podcast that he felt ‘Facebook had no motivation “to do anything to mediate the harms” outside the US’.
Has Facebook been promoting positive stories about itself?
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If you enjoyed this you might like these:
How Obama Won Two U.S. Presidential Elections Obama’s Head of Digital reveals the secrets of his success to me
Marketing Gone Wrong: Is the Dark Web Worse Than Subliminal Seduction? Shocking video about Facebook’s role in the BREXIT referendum
The Dark Arts Of Marketing – Breaking Down Society to Create a New Culture – Using Data & IRD If you think the former post was shocking try this!
How Trump Won (a SOSTAC® Analysis) an observation using my planning framework
GDPR (General Data Protection Regulations) – Opportunity to Boost CX or a Threat of Closure?
