by prsmith | Apr 28, 2025 | Artificial Intelligence, Big Data, Data, Ethics
This post is a blend of, and inspired by Carole Cadwalladr and her stunning TED Talk 2025 plus Sarah Wynn-Williams shocking book, Careless People – recently released. Big tech companies and their bosses have a lot of power – some suggest – to...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Oct 11, 2022 | Artificial Intelligence, Big Data, Change
Meet Ai-da. She is a female humanoid robotic artist. Here she is giving her TEDx Talk about the Intersection of Art and AI. Interestingly, the polite human audience clapped, politely, at the end of Ai-Da’s twelve-minute talk. She also painted a picture of the...
by prsmith | Dec 2, 2021 | Artificial Intelligence, Big Data, Customer Analytics, Ethics
Artificial Intelligence (AI) is pervasive. AI supports the decision-making of governments, the private sector, marketers and many more. AI Benefits On a macro level, AI helps to combat global problems like climate change, world hunger, world poverty (optimizing...
by prsmith | Aug 10, 2021 | Artificial Intelligence, Big Data, Change, Engagement, Marketing Automation
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by prsmith | Aug 1, 2021 | Artificial Intelligence, Big Data, Customer Analytics, Data, Hyper Competition, Marketing Automation, Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Tactics
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
