by prsmith | Nov 13, 2024 | Artificial Intelligence, Creativity, Customer Analytics, Data, Engagement, Ethics
Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It’s happening in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Jan 12, 2022 | Content Marketing, Creativity, Customer Analytics
How can a boring stats /analytics company bring their marketing content to life so that it becomes intriguing….. see below. See video below. Thank you for reading this. If you would like alerts about my future posts please enter your email address in the...
by prsmith | Dec 2, 2021 | Artificial Intelligence, Big Data, Customer Analytics, Ethics
Artificial Intelligence (AI) is pervasive. AI supports the decision-making of governments, the private sector, marketers and many more. AI Benefits On a macro level, AI helps to combat global problems like climate change, world hunger, world poverty (optimizing...
by prsmith | Aug 1, 2021 | Artificial Intelligence, Big Data, Customer Analytics, Data, Hyper Competition, Marketing Automation, Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Tactics
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
by prsmith | May 3, 2019 | Analytics, Big Data, Customer Analytics, Magic Marketing Formula, Marketing Automation
Thank you for stopping by. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
