Marketing Insights (from my blog)
Measuring The Effectiveness Of Content Marketing
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The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media
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How Integrated Content Marketing Creates Competitive Advantage
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Research Driven Shock Ad Uses Magic Formula & Goes Viral
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Customer Retention Isn’t Boring – Here’s Wow!
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How To Target Very Very Specific Audiences On Facebook
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10 Useful Ways Big Data Is Used – That You Probably Didn’t Know
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The Rise & Fall Of Owned & Earned But Not Paid Media – World Cup Marketing Wars?
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Social Listening Skills (part 2/2)
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Social Listening Skills (part 1/2)
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