by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Oct 14, 2021 | Advertising, Artificial Intelligence, Change, Creativity, Data, Ethics, Tactics, Viral Marketing
Extremely realistic videos that show someone doing and/or saying something that they never did nor said. For example, celebrities’ faces are being inserted into porn photos and videos while recently, a deep fake video of the actor Tom Cruise playing a guitar and...
by prsmith | Aug 1, 2021 | Artificial Intelligence, Big Data, Customer Analytics, Data, Hyper Competition, Marketing Automation, Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Tactics
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
by prsmith | Jun 30, 2020 | Advertising, Content Marketing, Creativity, Engagement, Owned Earned Paid Media, Sponsorship, Tactics
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
by prsmith | Feb 17, 2018 | SOSTAC, Tactics
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by prsmith | Feb 9, 2017 | Action, Big Data, Change, Control, Magic Marketing Formula, Marketing Plan, SOSTAC, Tactics, Targeting
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
