Marketing Communications 8th ed Released!

Marketing Communications 8th ed Released!

by | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual

Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media

The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media

by | Nov 11, 2014 | Advertising, Content Marketing, Owned Earned Paid Media, Social Media, Sponsorship, Strategy, Tactics, Tactics Sales Promotion

Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on   Twitter      Linkedin     Instagram      ...
Intel – Positioning Forward or Backwards

Intel – Positioning Forward or Backwards

by | Dec 13, 2013 | Sponsorship, Strategy

Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on   Twitter      Linkedin     Instagram      ...