by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Oct 11, 2022 | Artificial Intelligence, Big Data, Change
Meet Ai-da. She is a female humanoid robotic artist. Here she is giving her TEDx Talk about the Intersection of Art and AI. Interestingly, the polite human audience clapped, politely, at the end of Ai-Da’s twelve-minute talk. She also painted a picture of the...
by prsmith | Sep 9, 2022 | Change, Ethics, Hyper Competition, Strategy
What is Industry 5.0? Industry 5.0 is a relatively new concept and requires a real shift in thinking for businesses to consider their role and contribution to society, beyond efficiency and productivity and profit. The well-being of the worker and the customer and the...
by prsmith | Oct 14, 2021 | Advertising, Artificial Intelligence, Change, Creativity, Data, Ethics, Tactics, Viral Marketing
Extremely realistic videos that show someone doing and/or saying something that they never did nor said. For example, celebrities’ faces are being inserted into porn photos and videos while recently, a deep fake video of the actor Tom Cruise playing a guitar and...
by prsmith | Aug 10, 2021 | Artificial Intelligence, Big Data, Change, Engagement, Marketing Automation
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by prsmith | Jul 16, 2021 | Artificial Intelligence, Big Data, Change, Marketing Automation, Marketing Plan
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
