by prsmith | Oct 12, 2024 | Uncategorised
Why bring the customer to the store when you can bring the store to the customer? Via vending machines that take your order, receive and then give you your drone-delivered coffee, Shenzhen, China. Here come the coffee drones. At least two of the marketing mix...
by prsmith | Mar 21, 2024 | Artificial Intelligence
Thank you for a great night in Stormont House, Belfast. The answer is ‘Yes!’ but with caution. It needs to be checked. What a fascinating evening with great Q&A session at the end and talks from Peter McReynolds MLA, Lydia McClelland and Christine...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Oct 18, 2023 | Artificial Intelligence
AI presents many opportunities and threats to businesses, organisations, governments, nations and of course, the human species. AI can be used for good or for bad. AI has many advantages and disadvantages. AI advantages include: Solving hunger, diseases, environment...
by prsmith | Mar 10, 2023 | Artificial Intelligence, Ethics, Social Media, Virtual
Can AI Make You Immortal? We’ve grappled with mortality since time began. ‘This struggle has given rise to religions that have dominated human culture for millennia and been central to philosophies that have shaped civilisations.’ (Marr 2023). Well here comes a...
