by prsmith | Jan 30, 2025 | Artificial Intelligence, Marketing Plan, SOSTAC, Strategy
What’s So Great About SOSTAC®? 1. Get Approved 2. Boost Results 3. Make Better Decisions 4. Build Strong Strategies (separate from tactics) 5. Deliver a Reassuring Sense of Order SOSTAC® has changed the work lives of so many marketers and business owners over the...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Jul 16, 2021 | Artificial Intelligence, Big Data, Change, Marketing Automation, Marketing Plan
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by prsmith | Feb 9, 2017 | Action, Big Data, Change, Control, Magic Marketing Formula, Marketing Plan, SOSTAC, Tactics, Targeting
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
by prsmith | May 12, 2016 | Big Data, Change, Control, Engagement, Internet Of Things, Marketing Automation, Marketing Plan, Situation Analysis, Strategy
Short post – just a slide show for you – how to use SOSTAC® Planning – integration, engagement & analytics presented at the SOSTAC® Planning – integration, engagement & analytics Vlerick Marketing Colloquium #COLLO16 . Any problems...
by prsmith | Sep 10, 2015 | Marketing Plan, Situation Analysis, Strategy
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
