prsmith, Author at PR Smith Marketing

Here Come The Really Clever Bots – where AI meets customer needs

by prsmith | Nov 8, 2017 | Artificial Intelligence, Big Data, Buyer Behaviour, Content Marketing, Creativity, Internet Of Things, Strategy

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GDPR Opportunity or Threat To Your Business? (Part 2)

by prsmith | Jun 8, 2017 | Big Data, Change, Objectives, Strategy

GDPR (General Data Protection Regulations) – Opportunity to Boost CX or a Threat of Closure? (Part 1)

by prsmith | May 19, 2017 | Situation Analysis, SOSTAC

How Trump Won (Part 2) – using the Magic Marketing Formula – a SOSTAC Planning Analysis

by prsmith | Feb 9, 2017 | Action, Big Data, Change, Control, Magic Marketing Formula, Marketing Plan, SOSTAC, Tactics, Targeting

How Trump Won (a SOSTAC Analysis) – Part 1

by prsmith | Jan 20, 2017 | Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Targeting, Viral Marketing

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Join Me At My Next Event

AI, INNOVATION & ETHICS IN MARKETING – every Friday 1.00pm UK I run a 30-minute chat on my LinkedIn profile ‘Events’.

Other Dates For Your Diary

05 Feb SOSTAC® Plans Boosting Results for the Brand Licensing Industry, Dubai [Open to the Public]

18 Feb World Book Day – Author Interview by the Chartered Institute of Marketing

19 Feb How AI Boosts Marketing (using SOSTAC(r) framework, De Mont Fort University, Dubai.

20 Feb How AI Can Improve Your Marketing Results, using PR Smith’s renowned SOSTAC® Planning framework YEDI Canada and UAE

21 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

28 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

07 MarAI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

14 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

19 Mar World Book Day Interview (published) – Chartered Institute of Marketing podcast with author PR Smith

21 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

27 Mar Harnessing AI & Driving Innovation a CMO Connect Roundtable event.

28 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

04 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

11 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

18 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

23-24 Apr Strategy & Tactics in a Digital World – with AI -Empowered SOSTAC(r) Plans Scottish Power, Glasgow

25 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

02 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

08 May SOSTAC(r) Masterclass – Strategy & Tactics in A Digital World with Paul online (Session 1) for Lydia McClelland [Online & Open to Public]

08 May SOSTAC (r) Market Entry Plans for 24 startups , Republic, Docklands, London

09 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

16 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

27 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

06 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

10-11 June SOSTAC® Masterclass: Marketing Strategy and Tactics in a Digital World (Part 1 & Part 2) Institute of Marketing, Bucharest, Romania: 7am – 10am UK time [Online & Open to Public]

16-17 June SOSTAC® Masterclass: Marketing Strategy and Tactics in a Digital World (Part 3 & Part 4) Inst. of Marketing, Bucharest, Romania: 7am – 10am UK time [Online & Open to Public]

18 June WinMark Masterclass in Digital Marketing9:00 – 12:30 UK/Irl 12:00 – 15:30 UAE/Middle East 16:00 – 19:30 China/Singapore

13 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

20 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

27 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

30 Sep SOSTAC ® Certified Planner online course with Lydia McLelland – I will do the opening 15 minute piece in session 1 (there are 4 sessions) [Open to Public]

2,3,8 & 9 Oct SOSTAC® Strategy & Tactics in a Digital World (AI Informed) Masterclass Romanian Inst of Marketing – 4 x 3 hour morning sessions [Open to Public]

10 Oct SOSTAC® Digital Marketing Masterclass (AI Informed), Technological University Dublin – 1-Day Masterclass for MSc. Digital & Content Marketing and also MSc. Marketing

16 Oct Podcast Interview Robert Craven – GYDA.co Grow Your Digital Agency SOSTAC® Planning for Digital Agencies

17 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21 Oct SOSTAC ® Certified Planner online course with Lydia McLelland (closing session – Creative Thinking & SOSTAC ® Planning

24 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

31 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

7 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

14 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

28 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

5 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

12 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

19 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

9 Jan (from Abu Dhabi) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

16 Jan (from Abu Dhabi) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21-22 Jan Digital Marketing Strategy & Tactics SOSTAC Masterclass, Dubai. [Open to Public]

23 Jan (from Dubai) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

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What’s So Great About SOSTAC® & the SOSTAC® Guide 2025 AI edition? 30th January 2025
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