Strategy Archives - Page 2 of 3 - PR Smith Marketing

Here Come The Really Clever Bots – where AI meets customer needs

by prsmith | Nov 8, 2017 | Artificial Intelligence, Big Data, Buyer Behaviour, Content Marketing, Creativity, Internet Of Things, Strategy

Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...

GDPR Opportunity or Threat To Your Business? (Part 2)

by prsmith | Jun 8, 2017 | Big Data, Change, Objectives, Strategy

How Trump Won (a SOSTAC Analysis) – Part 1

by prsmith | Jan 20, 2017 | Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Targeting, Viral Marketing

Here Come The Clever Bots – bursting with artificial intelligence?

by prsmith | Jul 16, 2016 | Artificial Intelligence, Content Marketing, Marketing Automation, Strategy

SOSTAC ® Planning – integration, engagement & analytics

by prsmith | May 12, 2016 | Big Data, Change, Control, Engagement, Internet Of Things, Marketing Automation, Marketing Plan, Situation Analysis, Strategy

Short post – just a slide show for you – how to use SOSTAC® Planning – integration, engagement & analytics presented at the SOSTAC® Planning – integration, engagement & analytics Vlerick Marketing Colloquium #COLLO16 . Any problems...

How Obama Won Two U.S. Presidential Elections

by prsmith | Jan 26, 2016 | Analytics, Big Data, Buyer Behaviour, Content Marketing, Customer Analytics, Engagement, Magic Marketing Formula, Strategy, Tactics, Targeting

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Join Me At My Next Event

AI, INNOVATION & ETHICS IN MARKETING – every Friday 1.00pm UK I run a 30-minute chat on my LinkedIn profile ‘Events’.

Other Dates For Your Diary

05 Feb SOSTAC® Plans Boosting Results for the Brand Licensing Industry, Dubai [Open to the Public]

18 Feb World Book Day – Author Interview by the Chartered Institute of Marketing

19 Feb How AI Boosts Marketing (using SOSTAC(r) framework, De Mont Fort University, Dubai.

20 Feb How AI Can Improve Your Marketing Results, using PR Smith’s renowned SOSTAC® Planning framework YEDI Canada and UAE

21 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

28 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

07 MarAI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

14 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

19 Mar World Book Day Interview (published) – Chartered Institute of Marketing podcast with author PR Smith

21 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

27 Mar Harnessing AI & Driving Innovation a CMO Connect Roundtable event.

28 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

04 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

11 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

18 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

23-24 Apr Strategy & Tactics in a Digital World – with AI -Empowered SOSTAC(r) Plans Scottish Power, Glasgow

25 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

02 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

08 May SOSTAC(r) Masterclass – Strategy & Tactics in A Digital World with Paul online (Session 1) for Lydia McClelland [Online & Open to Public]

08 May SOSTAC (r) Market Entry Plans for 24 startups , Republic, Docklands, London

09 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

16 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing [Open to Public]

27 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

06 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

10-11 June SOSTAC® Masterclass: Marketing Strategy and Tactics in a Digital World (Part 1 & Part 2) Institute of Marketing, Bucharest, Romania: 7am – 10am UK time [Online & Open to Public]

16-17 June SOSTAC® Masterclass: Marketing Strategy and Tactics in a Digital World (Part 3 & Part 4) Inst. of Marketing, Bucharest, Romania: 7am – 10am UK time [Online & Open to Public]

18 June WinMark Masterclass in Digital Marketing9:00 – 12:30 UK/Irl 12:00 – 15:30 UAE/Middle East 16:00 – 19:30 China/Singapore

13 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

20 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

27 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

30 Sep SOSTAC ® Certified Planner online course with Lydia McLelland – I will do the opening 15 minute piece in session 1 (there are 4 sessions) [Open to Public]

2,3,8 & 9 Oct SOSTAC® Strategy & Tactics in a Digital World (AI Informed) Masterclass Romanian Inst of Marketing – 4 x 3 hour morning sessions [Open to Public]

10 Oct SOSTAC® Digital Marketing Masterclass (AI Informed), Technological University Dublin – 1-Day Masterclass for MSc. Digital & Content Marketing and also MSc. Marketing

16 Oct Podcast Interview Robert Craven – GYDA.co Grow Your Digital Agency SOSTAC® Planning for Digital Agencies

17 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21 Oct SOSTAC ® Certified Planner online course with Lydia McLelland (closing session – Creative Thinking & SOSTAC ® Planning

24 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

31 Oct AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

7 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

14 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

28 Nov AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

5 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

12 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

19 Dec AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

9 Jan (from Abu Dhabi) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

16 Jan (from Abu Dhabi) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

21-22 Jan Digital Marketing Strategy & Tactics SOSTAC Masterclass, Dubai. [Open to Public]

23 Jan (from Dubai) AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat re cutting edge marketing 1pm UK [Open to Public]

Recent Blog Posts

AI , Innovation & Ethics 2026 Topics and Links 27th June 2025
HOW WE CAN STOP BROLIGARCHS CONTROLLING US (10 Steps) 28th April 2025
What’s So Great About SOSTAC® & the SOSTAC® Guide 2025 AI edition? 30th January 2025
Marketing Secrets – from AI to SOSTAC(r) to Saving the World 2nd January 2025
Creative AI – Public Invited to Chat with Dead Animals 13th November 2024
Which of the Marketing Mix is Taking a Big Twist Here? 12th October 2024