Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released!
Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA and other innovative approaches to marketing communications. All integrated with the world’s most popular SOSTAC® Planning methodology that delivers a reassuring sense of order in a chaotic digital world and also that delivers success from better, MarComms’ ‘information-based’ decisions.
In Part 2 – all ten marcomms tactical tools (incl ads, PR, sponsorship, Owned, Earned and Paid Media etc.) has a sample SOSTAC® Plan at the end of chapter.
Ze Zook and I are so pleased with it. So much new material including AI integrating with MarComms. We’ve tried to keep the edutainment angle so readers actually enjoy discovering some cutting-edge examples, tips and tools throughout the book. Thanks to the team at @Kogan Page including: Alison, Donna, Bruna and Jack, Jeylan, Susie and of course, Helen Kogan.
What New Marketing and What Classic Marketing is in the 8th ed.?
What’s new and what’s old in Marketing Communications 8th ed.?
20% author’s discount can be used legitimately by following these instructions.
- Go to koganpage.com/MC8
- Click ‘Add to Cart’
- Click ‘Checkout’ on the top right corner of the screen.
- Complete your Billing & Delivery Information
- Click ‘Continue to Review & Pay’
- Scroll down to ‘Review Items’
- In this section, click the ‘Add an offer code’ button – bottom right
- Enter your code AMK20 in the box provided
- Scroll down to input your payment information
- Click the ‘Buy Now’ button at the bottom of the screen.
Enjoy Your Book
‘This book has the strongest focus of online and offline integration of any marketing communications textbook.’ Very kind words from ‘Get Tutorials and Training (see link below).
BUT it is referring to the 7th ed. Just wait until they see the advanced 8th ed!!!! It is far better and has even more ‘integration in its DNA’!
https://tut4it.com/pr-smith-ze-zook-marketing-communications-7th-ed/
Excited to dive into the 8th edition of Marketing Communications! With AI integration and SOSTAC® Planning, it’s sure to be a game-changer in navigating the digital landscape
I saw your book on the shelf under Business Help. I only had a brief glance on the pages, but your Social Media & Internal Linking Section after page number 688 was really good. I am tempted to purchase your book.
Thank you. I think this is the best book we have written to date. Packed with cutting edge plus classic examples. I intend to spend more time in the UAE – to do more talks and SOSTAC(r) Digital Marketing Masterclasses (with AI Integration). Perhaps we will cross paths?